Supervision and overseeing execution of massive and segmented offer for all products in Commercial Categories Nationwide.
Analysis of consumer behavior and competitor’s actions with focus on field activities, Get involved in defining the pricing strategies and revenue management actions that maximize revenues, gross margin and market share at National level
CORE RESPONSIBILITIES
Oversee the designing of massive and segmented Commercial field execution initiatives in collaboration with Marketing Services, Go to Market and Customer Operations.
Implement Mass and Segmented Product knowledge to all Customer touch points, and fully equipped with product performance in close collaboration with Product owners, Go to Market, Marketing Services and Customer touch points Pro- actively taking appropriate actions to improve results.
Supervise the implementation and manage product knowledge processes to successfully enable our Customer touch points with full knowledge of our services and products
Ensure the Commercial field execution plans are met objectively at National level
Participate directly in reviewing of the ATL communication from Marketing Services before they are deployed
Report products performance National: gross margin, pricing elasticity, ROIC, penetration, ARPU and Churn variances, impact on revenues
Ensure the commercial executions are aligned National to meet Departmental and Company objectives in terms of Revenue and Acquisition
Liaise with Factory for pre-launch testing to be run with support of the Categories.
Ensure full participation by the teams in the product conceptual process via sharing the customer feedback found during the weekly field visits from your regional team and self-visits
Ensure relevant product/service knowledge visibility at the market (National) and all our customer touch points, at any point in time
Direct and coordinate activities the Execution of Smartphone strategy in selling devices in all channels through leveraging on device selling initiatives such as smartphone fair and pushing open market channel.
Collect and Resolve customer complaints regarding Smartphone sales and service
Design, coordinate and implement all smartphone selling initiatives for all zones
Support the execution of 4G/LTE launch and device sale nationwide
Coordinate training of focus model smartphones in all customer touch points Create synergies with customer operation and RDSS in managing smartphone stock and reorder levels and proper price tags for all Tigo shops