Assistant Marketing Manager Job Vacancy at Group MFI – November 2026

About Group MFI

Group MFI is a pan-African organisation focused on enabling and transforming businesses through technology-driven solutions. The organisation works across multiple African markets and collaborates with global technology leaders to deliver impactful business solutions.

Group MFI is seeking a dynamic and creative Assistant Marketing Manager to support the development and execution of marketing strategies that strengthen brand awareness, drive customer engagement, and generate business growth across Africa.

The successful candidate will work in a fast-paced, multi-country environment, contributing to marketing campaigns, brand development, digital engagement, and corporate communications.

Key Responsibilities

1. Marketing Strategy, Brand Development and Management

• Support the development and execution of marketing strategies aligned with business objectives.
• Ensure brand consistency across all marketing and communication touchpoints.
• Maintain brand identity, appearance, and quality standards across all physical marketing assets.
• Work closely with country teams to adapt and localise marketing initiatives for different markets across Africa.

2. Content Development and Digital Marketing

• Participate in managing content creation for physical and digital brand assets.
• Execute video marketing initiatives, including client testimonials, case studies, and product education content.

3. Event Management and Partner Engagement

• Plan, coordinate, and execute corporate events, partner events, and exhibitions to ensure effective brand representation.
• Oversee event logistics, including invitations, event setup, branding, and post-event communications.

4. Communications and Public Relations

• Serve as a key liaison between internal teams, external stakeholders, and media partners.
• Manage the development of internal marketing communications, including newsletters and important business updates.
• Support public relations initiatives and corporate storytelling to strengthen Group MFI’s industry presence.

5. Market Research and Performance Analytics

• Conduct market research and competitive analysis to identify business and growth opportunities.
• Track and report key marketing performance metrics to evaluate and optimise campaigns and improve Return on Investment (ROI).
• Provide strategic recommendations based on data-driven insights.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Three (3) to five (5) years of marketing experience, preferably in a Business-to-Business (B2B) or technology-driven industry.
• Demonstrated expertise in digital marketing, content creation, and event management.
• Strong project management and stakeholder engagement skills.
• Experience working across multiple African markets is an added advantage.

Preferred Skills and Competencies

• Strategic thinking combined with a hands-on approach and the ability to execute marketing initiatives accurately and within deadlines.
• Strong storytelling skills and the ability to create compelling marketing content.
• Excellent understanding of digital marketing trends, analytics, and automation tools.
• Experience in marketing operations, video marketing, and brand storytelling.
• French language proficiency is an added advantage, particularly for engagement with North and West African markets.

Why Join Group MFI?

Successful candidates will have the opportunity to:

• Become part of a fast-growing pan-African organisation with international exposure.
• Collaborate with global technology leaders and drive high-impact marketing campaigns.
• Gain practical experience in modern marketing strategies, B2B storytelling, and digital engagement.
• Work in an innovative and fast-paced environment with opportunities for professional growth and career advancement.

How to Apply

Interested and qualified candidates should submit their applications by email using the details below:

Email Address: hr.tz@groupmfi.co.tz

Email Subject: Assistant Marketing Manager Application

Application Documents:

• Updated Curriculum Vitae (CV).
• Cover Letter.

Applicants should ensure that their applications clearly demonstrate their relevant marketing experience, digital marketing competencies, content development skills, and ability to work in a multi-country environment.