Corporate Brand, Reputation & Communications Manager Job Vacancy at Tanzania Breweries PLC (TBL/AB InBev) – November 2026

About AB InBev

AB InBev is a global brewing company driven by a culture of ambition, innovation, and continuous improvement. The company seeks talented, passionate, and curious individuals, providing opportunities and resources to help employees develop their potential and contribute to its growth.

Tanzania Breweries PLC (TBL), part of AB InBev, is an equal opportunity employer. Recruitment and appointments are conducted in line with the TBL/AB InBev Employment Equity Plan and talent requirements.

Job Purpose

The Corporate Brand, Reputation & Communications Manager will lead and manage the overall execution of brand communications within the country. The role involves developing and implementing corporate branding initiatives, managing public relations activities, and ensuring brand consistency across all platforms. The successful candidate will also support sustainability, regulatory, and government affairs functions within the country. The manager will work closely with internal and external stakeholders to drive commercial outcomes through effective communication strategies.

Key Roles and Responsibilities

1. Corporate Brand Management

• Develop and implement brand strategies to strengthen the company’s image and increase brand awareness across all markets.
• Ensure alignment with group brand guidelines and manage major brand projects and initiatives.
• Oversee the production of all digital content, including photography, videos, multimedia, and online copy.
• Ensure brand compliance in accordance with company brand policies.
• Develop engaging and effective corporate communication campaigns to drive understanding and buy-in among critical stakeholders.

2. Corporate Brand Strategy

• Lead the formulation of brand strategies and plans to drive innovation, operational efficiency, and cost reduction.
• Develop and execute integrated communication and engagement strategies to positively influence stakeholder perceptions.
• Create and manage content calendars for digital channels, including social media, websites, and newsletters.

3. Public Relations

• Manage public relations activities to enhance the company’s public image and strengthen stakeholder relationships.
• Develop and provide key communication support for corporate events.
• Prepare high-quality speeches and presentations for executive management.
• Draft press releases, speeches, and other business correspondence.

4. Media and Advertising

• Lead the execution of media strategies, ensuring effective campaign implementation across all media channels.
• Develop detailed campaign briefs for internal and external teams to create and deploy relevant and compelling content.
• Monitor trends and audience engagement, providing detailed analyses of marketing activities.

5. Sustainability Projects

• Drive and execute the implementation of the Sustainability Communications Country Plan.
• Support sustainability project implementation and index improvement in accordance with the established framework.

Key Attributes and Competencies

• Excellent communication and interpersonal skills.
• Strong project management and organisational skills.
• Ability to work in a fast-paced and dynamic environment.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and problem-solving abilities.

Minimum Qualifications and Requirements

Academic Qualifications

• Honours Degree in Marketing, Communications, Public Relations, or a related creative field.

Work Experience

• At least six (6) years of experience in corporate communications or brand management.
• At least four (4) years of experience in a managerial position.
• Experience in digital communications, social media, and public relations.
• Strong understanding of consumer behaviour, market dynamics, and research principles.

Additional Information

• Job Band: VI
• Work Location: Tanzania Breweries PLC Head Office, Dar es Salaam.
• Employment Type: Full-Time.

How to Apply

Interested and qualified candidates should submit their applications through the official AB InBev careers portal.

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