JOB PURPOSE

To maximize customer value by focusing on CVM programs for mobile data, focusing on enriching customer experience at each stage of customer lifecycle, to derive better value for the customer a well as Tigo, by means of segmentation and targeted approach, focusing specifically on the High-Value segment as per Tigo’s commercial strategy. In terms of results, we are looking for increase in data penetration (3G and 4G), data ARPU and data pack penetration, by means of targeted activities, to derive positive impact on Topline and bottom-line revenues for Tigo

CORE RESPONSIBILITIES

• Use customer segmentation, data analytics and consumer insight/research as strong tools to design and manage a detailed campaign roadmap for reducing customer and revenue churn
• Launch Data Customer Base Upgrade programs to facilitate upselling of small data bundles to higher bundles
• Grow the adoption of Data users on the Tigo network à increase data penetration by means of reducing data churn and implementing data seeding programs for non-users
• Design and ensure all BTL Campaigns for Data are agreed with product department and it runs on CVM platform in a timely and agreed manner
• Review results of BTL campaigns and take appropriate corrective or re-enforcing actions
• Responsible for designing and initiating WIN Back, Inactivity and upselling Programs to drive data revenues, customers and agreed KPIs
• Coordinate with Customer Operations, Factory, and Pricing team to enhance customer satisfaction
• Ensure specific focus on the High-Value customer segment, to deliver the overall commercial strategy of Tigo
• Ensure profitability for business by means of effective business cases for each aspect of campaign roadmap
• Develop a monthly reporting system deep diving on all key aspects of churn viz. churn by value and customer segment, revenue churn and churn by region
• Liaise with the customer operations and CU team to continually analyze reasons for churn coming from complaints and/or consumer understanding exercises, thereby use the information to deploy specific actions to reduce churn

REQUIRED COMPETENCE AND EDUCATION BACKGROUND

• University Degree, preferably in Marketing, statistics or commerce
• 3-5 years of total experience in telecommunications (Commercial/analytics)
• Excellent in analytics and segmentation
• Technology-driven, capable of understanding and using statistical modeling techniques
• Consumer-focused acumen with high level of integrity
• Project management and product Development skills

This position is open to people:

Local