Digital Communication Officer

Employer: Kairuki Hospital

Location: Mikocheni, Dar es Salaam, Tanzania

Employment Type: Full-Time

Reports To: Marketing and PR Manager

Job Summary

The Digital Communication Officer will be responsible for developing and managing the hospital’s digital communication strategies to enhance brand visibility, engage patients and the community, and promote our services. This role requires a tech-savvy professional with a passion for digital storytelling and expertise in leveraging online platforms to connect with diverse audiences.

Key Responsibilities

• Digital Content Creation: Develop engaging content for the hospital’s website, social media platforms, email campaigns, and other digital channels to promote services, events, and health initiatives.
• Social Media Management: Manage and grow the hospital’s social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, ensuring consistent branding and audience engagement.
• Website Management: Update and maintain the hospital’s website with fresh, accurate, and user-friendly content, collaborating with web developers to optimize user experience.
• Email Marketing: Design and execute email marketing campaigns to communicate with patients, staff, and community members about hospital updates, health tips, and events.
• Analytics and Reporting: Track and analyze digital campaign performance using tools like Google Analytics, social media insights, and email metrics to optimize strategies and report results to leadership.
• Digital Advertising: Plan and manage paid digital advertising campaigns, including social media ads and Google Ads, to drive awareness and patient engagement.
• Brand Consistency: Ensure all digital communications align with the hospital’s brand guidelines and messaging.
• Collaboration: Work closely with the Marketing and Communications team, clinical staff, and leadership to create cohesive campaigns that support organizational goals.
• Crisis Communication Support: Assist in managing digital communications during crises, ensuring timely and accurate information is shared with the public.

Qualifications

Education

Bachelor’s degree in Communications, Digital Marketing, Journalism, or a related field.

Experience

Minimum of 3 years of experience in digital communications, social media management, or digital marketing, preferably in healthcare or a related industry.

Skills

• Strong skills in graphic design and multimedia editing tools (e.g., Canva, Adobe Suite, video editing software).
• Strong writing, editing, and storytelling skills tailored for digital platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and content management systems (e.g., WordPress).
• Experience with digital analytics tools (e.g., Google Analytics, Meta Business Suite).
• Knowledge of SEO, SEM, and digital advertising best practices.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail.
• Familiarity with healthcare industry trends and regulations is a plus.

Mode of Application

Letters of application (addressed to Director General, Kairuki Hospital, Dar es Salaam), attached with detailed and updated curriculum vitae, certified copies of academic/professional qualification, testimonials and names, addresses, telephone numbers and email of two referees should be sent via email through: hr@kairukihospital.org

Indicate/put the title of the position you are applying for in the subject line.

Please, do not apply if you do not have the criteria or qualifications listed above and

Please note, closing date for all applications shall not be later than 13th September 2025 at 16:30 Hrs.

Only short-listed candidates will be contacted for interview.

Equal Opportunity Employer

Kairuki Hospital is an equal opportunity employer and values diversity in the workplace. We encourage applications from all qualified individuals, regardless of race, ethnicity, gender, age, disability, or other protected status.