Digital Communication Officer

About Kairuki Hospital

Kairuki Hospital, located in Mikocheni, Dar es Salaam, is committed to providing exceptional healthcare services and fostering a supportive work environment focused on innovation and patient care.

Job Summary

The Digital Communication Officer will develop and manage Kairuki Hospital’s digital communication strategies to enhance brand visibility, engage patients and the community, and promote services. This role requires a tech-savvy professional with a passion for digital storytelling and expertise in leveraging online platforms to connect with diverse audiences.

Key Responsibilities

• Develop engaging content for the hospital’s website, social media platforms, email campaigns, and other digital channels to promote services, events, and health initiatives.
• Manage and grow the hospital’s social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others, ensuring consistent branding and audience engagement.
• Update and maintain the hospital’s website with fresh, accurate, and user-friendly content, collaborating with web developers to optimize user experience.
• Design and execute email marketing campaigns to communicate with patients, staff, and community members about hospital updates, health tips, and events.
• Track and analyze digital campaign performance using tools like Google Analytics, social media insights, and email metrics to optimize strategies and report results to leadership.
• Plan and manage paid digital advertising campaigns, including social media ads and Google Ads, to drive awareness and patient engagement.
• Ensure all digital communications align with the hospital’s brand guidelines and messaging.
• Collaborate with the Marketing and Communications team, clinical staff, and leadership to create cohesive campaigns that support organizational goals.

Qualifications

• Bachelor’s degree in Communications, Digital Marketing, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or digital marketing, preferably in healthcare or a related industry.
• Strong skills in graphic design and multimedia editing tools (e.g., Canva, Adobe Suite, video editing software).
• Strong writing, editing, and storytelling skills tailored for digital platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and content management systems (e.g., WordPress).
• Experience with digital analytics tools (e.g., Google Analytics, Meta Business Suite).
• Knowledge of SEO, SEM, and digital advertising best practices.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail.
• Familiarity with healthcare industry trends and regulations is a plus.

Benefits

Competitive salary and comprehensive benefits package, including health insurance. Supportive work culture focused on innovation and patient care.

Mode of Application

To apply for this position, please submit the following:

• A letter of application addressed to the Director General, Kairuki Hospital, Dar es Salaam.
• A detailed and updated curriculum vitae.
• Certified copies of academic/professional qualifications and testimonials.
• Names, addresses, telephone numbers, and email addresses of two referees.

Indicate the position title in the subject line of the email. Applications should be sent via email to: hr@kairukihospital.org. Deadline: September 13, 2025, at 16:30 Hrs.

Only shortlisted candidates will be contacted for an interview. Applicants who do not meet the listed qualifications should not apply. Kairuki Hospital is an equal opportunity employer and values diversity in the workplace. Applications are encouraged from all qualified individuals, regardless of race, ethnicity, gender, age, disability, or other protected status.