SportPesa Limited, a renowned local company operating as part of leading global SportPesa brand offering sports betting business is urgently looking for a qualified and energetic Tanzanian to fill in the position of Brand and Content Executive. Applications are thus invited from candidates who shall fulfill the following criteria.  

JOB DESCRIPTION

JOB TITLE: DIGITAL EXECUTIVE

REPORTING TO: HEAD OF MARKETING

LOCATION: DAR ES SALAAM

INDUSTRY: SPORTS BETTING

Job Summary

The Digital Executive will be responsible for creating and managing all content on Social Media, new site and growing the company’s online presence through Blogs, Twitter, Facebook, Instagram, YouTube etc.

KEY DUTIES & RESPONSIBILITIES

• Manage all areas of digital marketing & social media distribution. This includes scheduling content, management, and optimizing all posts for reach and engagement.
• Maintain and manage multiple pages on different platforms (Facebook, Instagram, Twitter, TikTok, Blog, and YouTube)
• Monitor analytics, audience sentiment, social media trends, brand awareness, and online reputation
• Goal setting and tracking
• Social media copywriting
• Stay up to date with viral trends, best practices, and technologies
• Work closely with Marketing on campaigns and branding to maintain the voice across all platforms
• Measure and monitor the effectiveness of media investment and optimize the brand communication/ engagement/ conversation based on insights from data analytics.
• Strategize and execute all social media, SEO/SEM and PPC campaigns.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry development.
• Measure and report the performance of all digital marketing campaigns based on insights.
• Brainstorm new and creative growth strategies.
• Compile Weekly/Monthly reports to supervisor showing ROI
• Collaborate with internal teams, partners, and brand influencers to make sure that content rollout is done efficiently and effectively
• Drive new, incremental, and ancillary web traffic and/or other landing pages.
• Run third-party relationships to implement specific web/APP direct marketing programs.
• Advise the manager regarding open, pending, and upcoming IT tickets in the prioritized queue.

QUALIFICATIONS

• University degree in Marketing, Mass Communications, relevant field, or equivalent experience
• At least 3 years of Marketing or Digital Marketing Industry and content distribution
• Knowledge and experience with SEO, Google Ads, Google Analytics, Google Search Console, Meta Ads Manager, Media Buy
• Strong communication, analytical and creative skills
• Dedicated, strong team player.
• Organized and detail oriented.
• Must be able to work alone and in a team.
• Able to perform under tight deadlines.
• Strong command of the English language, Kiswahili is an asset.
• Excellent writing and storytelling skills

PREFERRED REQUIREMENTS

• Have experience with Google Ads, Google Analytics, SEO, Meta Ads Manager, Google Search Console.
• Good knowledge of Sports in general.
• Asset creation (Social Media Design, Video Production, and Editing)
• Knowledge of the Adobe suite (Photoshop, Illustrator, After Effects)
• Knowledge of video production and editing programs (Premier Pro)

TO APPLY:

Only applicants who will fit the above criteria need to apply. Send your application to: hr.tz@sportpesa.co.tz by the 31^st of December 2022. Applications must consist of a cover letter outlining why you would be the best fit for such a position, your detailed CV, and copies of academic credentials.

NB: Indicating the position you applied for on the subject.

Only shortlisted candidates will be contacted.