HEAD OF MARKETING - BANKING INDUSTRY
HR World on behalf of our reputable client in banking sector we are looking for Head Of Marketing responsible for the planning, management, and execution of all marketing initiatives and the day-to-day marketing functions of the bank.
RESPONSIBILITIES;
Marketing Management
- Supervises any marketing staff
- Working on the development of advertising strategies and campaigns to acquire, retain, and expand relationships with customers and identified target segments.
- Collaborates with Executive Team to develop targeted marketing programs that assist in the achievement of branch and Officer goals.
- Executes targeted marketing campaigns, including development and coordination of direct mail, advertising (traditional and digital), branch signage, and website content. Tracks and reports results.
- Schedules local media buys with vendors, negotiating rates and/or contracts.
- Evaluates advertising proposals presented by vendors.
- Oversees and reviews social media strategies and assures compliance with Bank’s Social Media Policy and Procedures.
*Public Relations*
- Plans and organizes bank-sponsored events.
- Identifies community events and opportunities that maximize the Bank’s visibility and aligns with the Bank’s strategic objectives.
- Negotiates and maximizes the bank’s visibility at designated community events
- Monitors customer satisfaction and ongoing service quality.
*Creative Design*
- Assists with the coordination of employee meetings and development of materials
- Creates ad hoc bank ads and materials for meetings, sales call programs, and events, as necessary.
QUALIFICATIONS;
- Bachelor’s degree in marketing or communication or any related field.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends etc.)
- Experience in setting up and optimizing Google AdWords campaigns
- 8 years of experience working in a banking sector
Interested candidates who have experience may send their CV's to recruitment@hrworld.co.tz before 6th September 2022