Head of Marketing

Company: Selcom Paytech Ltd

Location: Dar es Salaam, Tanzania

Type: Full-time | Senior Leadership Role

Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions across the region. As we scale our operations, we seek a strategic, technology-driven, and execution-focused Head of Marketing to lead our marketing vision, elevate Selcom and its brands, and drive growth on a national, regional, and global scale.

Key Responsibilities

Tech-First Marketing Leadership

• Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
• Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.

Positioning & Product-Market Fit

• Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
• Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.

Brand Building

• Elevate Selcom and its sub-brands to achieve household name status in Tanzania and establish recognition as a leading fintech player across Africa and globally.
• Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.

Growth & Distribution

• Design and deploy hybrid distribution strategies combining Fast-Moving Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
• Optimize customer acquisition funnels and retention strategies to drive scalable growth.

Media & Public Relation

• Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
• Represent Selcom in high-profile industry forums and events to enhance brand authority.

Reputation Management

• Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
• Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.

Team Leadership

• Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
• Foster a culture of creativity, accountability, and collaboration within the marketing function.

What We’re Looking For

• Tech-First Mindset
• Industry Expertise
• Local Influence
• Leadership & Autonomy
• Growth Expertise
• Brand Architect
• Team Management
• Communication Skills

Why Join Selcom?

• Lead Fintech Innovation
• Shape a Market Leader
• Solve Real Problems
• Career Growth

How to Apply

Please submit your CV and a concise cover letter to careers@selcom.net with the subject line "Application - Head of Marketing" by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.

Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.