Role purpose:

To translate brand strategies into brand plans, brand positioning and go-to-market strategies. Oversee the development of brand strategies to position Vodacom Tanzania ahead of competition. To implement and take ownership of the brand strategy and marketing plan in line with the business strategic direction to achieve customer, revenue, and market share goals.

Key accountabilities and decision ownership

• Translate brand strategies into brand plans and go-to-market strategies
• Implement brand strategy and marketing plan taking ownership of the brand’s performance.
• Translate the marketing strategy into a marketing plan so as to increase brand awareness
• Develop and co-ordinate the yearly brand and marketing calendars
• Works with creative agencies to ensure that execution is aligned with brand framework
• Lead creative development process.
• Manage brand budgets including monthly forecasting.
• Measure and report performance on brand and keeping track on product campaigns.
• Monitor performance of the brand campaigns including competitor activities and take corrective action where necessary.
• Monitor market trends and competitor activity identifying opportunities and key issues.
• Manage social media content from a brand perspective – make sure it aligns to brand values.
• Manage the production of marketing materials and literature.

• Manage all product launches and exhibitions as required

• Manage and build relationships with agencies and suppliers.

• Implements and administers Marketing policies and/or programmes within guideline and establishes best practices and market standard

• Assists Head of Brand & Communication and general management level within the definition of marketing tactical plans for each product in order to ensure that tactical plans reflect strategic objectives.