Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits) It is a subsidiary of East Africa Breweries Limited (EABL), the largest business unit in Diageo Africa and the second-largest listed company on the NSE in Kenya. SBL operates exclusively in Tanzania and is the second-largest beer company with a market share of around 20%. SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002, and commenced commercial operations in 1996 with one brewery in Dar es Salaam. 51% of the company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi. SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Tusker Lager, Guinness, Kibo Gold, Pilsner and Senator. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.
To deliver breakthrough business performance on the brand category while building the equity and future value of the category To develop a brand strategy that supports delivery of the marketing strategy and that ensures that the brand is firmly established among the most aspirational category in Tanzania.
This is an extraordinary opportunity to work and shape the future of SBL, one of the leading organizations in Tanzania. You will embrace this challenge & demonstrate a burning passion for creative, innovative thinking balanced with a black-belt in launch execution. A key part of this role is to ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities and brands from multiple start points. The Innovation Manager will lead projects designed to deliver against the local market’s program, priorities, and strategy as well as influencing the business with the scalability of projects.
Leadership Responsibilities and Decision-Making Rights
The role will require:
Top Accountabilities
1. Product Innovation: Trough a natural Through a natural instinct of what consumers want, lead the development of Concepts, Design & Communications for both new brand launches as well as brand extensions on existing brands. Complete this through the GATE process, influencing & inspiring the organisation behind your vision.
2. Project management: leading the development of multi innovation projects at once, you will be an expert in project management & mastering a range of project management tools will deliver all projects on time & within budget.
3. World-Class Execution Launches: Working in partnership with the Supply brand change managers and Commercialization Managers to develop and commercialize the product innovation. Will require clear setting the execution standards and goals for launches, delivering & executing full consumer & commercial launches flawlessly, to time & to budget. This will include new brand launches as well as rolling out proven innovations from other markets.
4. Influencing & Inspiring; It is critical that you can effectively influence & inspire the cross-functional project team to deliver the Ambition. This means genuine relationships, tough conversations when needed & above all to be a Master of inspiring the business to the opportunity the innovation has for the business in the future.
5. Performance management: Through a strong understating of the business and understanding the relative commercial levers required to deliver the performance ambitions you will consistently measure and intervene to make sure all projects deliver to target. Timely escalations and course correction based on judgement from the performance tracking.
Key Relationships: SBL Executive team, Marketing team, Technical and brand change team, Finance team, Consumer research team, Sales and commercial team, Procurement team, Corporate Affairs team, Supply chain team, Quality and Brand assurance team, 3rd party agencies