Marketing and Communication Officer

Company: Healthy Seaweed Co. Limited

Reporting to: International Growth and Brand Lead

Contract Type: 6 months contract

About Us

Healthy Seaweed Co. Limited is an innovative food company specializing in seaweed-based products. We are committed to providing nutritious and sustainable food options to our customers through our Healthy Seaweed Café and product line. Our mission is to promote healthy living while supporting seaweed farming communities.

Marketing Objective

Our Marketing goal for 2026 is to grow Seaweed Cafe into a trusted wellness brand with 250+ retail stores, strong customer demand, high brand awareness, and a presence in key international markets.

Core Activities

• Publish high-quality educational, promotional, and engaging content pieces per month across Instagram, WhatsApp, and short-form video platforms to increase brand awareness and customer engagement.
• Generate qualified customer inquiries through digital marketing channels including Instagram, TikTok, WhatsApp, and influencer campaigns.
• Collect and document at least 5 verified customer testimonials per month in video, photo, or written format to strengthen brand trust and support marketing campaigns.
• Track and update marketing performance weekly and submit monthly marketing reports covering reach, engagement, inquiries, conversions, and campaign effectiveness.
• Support onboarding and activation of new retail stores monthly by ensuring timely delivery of marketing materials, promotional support, and visibility campaigns.
• Achieve new customers through marketing-driven channels by supporting inquiry follow-up, campaigns, and conversion activities.
• Participate and coordinate different exhibitions, wellness events, or brand activations to increase brand visibility, customer education, and product trial.
• Maintain a strong and consistent Instagram engagement rate monthly by creating relevant, educational, and audience-focused content that encourages interaction and community growth.

Core Skills and Competencies

• Strong ability to manage Instagram, TikTok, and WhatsApp Business, including posting, responding to customers, and growing engagement.
• Ability to plan, execute, and optimize digital campaigns that generate leads, increase brand awareness, and acquire customers.
• Ability to track performance metrics such as reach, engagement, inquiries, and conversions, and prepare clear marketing reports.
• Strong written and verbal communication skills to engage customers, respond to inquiries, and build relationships.
• Comfortable and confident being on camera, including appearing in videos, live sessions, and promotional contents.
• Energetic and enthusiastic, with a genuine passion for health, wellness, and brand building.
• Creative and proactive, with the ability to generate new ideas and take initiative in executing marketing activities.
• Ability to edit photos, videos, and written content for clarity, quality, and brand consistency using tools like Canva, CapCut, or other editing software.

Required Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration (Marketing), or related field.
• Training in digital marketing, branding, or communication is an added advantage.

How to Apply

Interested candidates should apply through this https://forms.gle/newbEgGZZWHyegwF6 by 28th February, 2026.