MARKETING & COMMUNICATION MANAGER
Come and join us in our journey as we care for people so they can be their best! We believe that being your best is about being your true self – engaged, fulfilled and ready to take on the world.
Sitting majestically on the beachfront in the heart of Stone Town, a designated UNESCO heritage site, Park Hyatt Zanzibar is the quintessential destination from which to experience the idyllic East African island of Zanzibar and embrace the rich culture, heritage, and historical significance of the hotel’s location
Park Hyatt Zanzibar
Description and General Purpose:
You will be responsible for the efficient running of the department in line with Hyatt International’s Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations.
To develop, implement, monitor and evaluate the hotel’s marketing communications strategy, including advertising, promotions, public relations, graphics and collateral, so as to support the marketing objectives for the hotel and maximize the hotel’s positive exposure in local, national and international markets.
Qualifications:
- Ideally with a university degree or diploma in Communications.
- Minimum 2 years work experience as Communications Manager or Assistant Marketing Communications Manager.
- Well-organized
- Good time management
- Good problem solving, writing, administrative and PR skills are a must.
- 5 star luxury property sales experience is an advantage.
Tasks & activities
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existing and future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- expand and develop marketing platforms including social media platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentationsliaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
Key Competencies
- excellent written and verbal communication skills
- collaborative skills
- formal presentation skills
- organization and planning
- strategic and critical thinking skills
- data analysis and management
- problem analysis and problem-solving
- team leadership
- persuasiveness
- adaptability
- creativity
- judgment and decision-making
Education and Experience
- business or marketing-related degree or equivalent professional qualification
- experience in all aspects of developing and managing marketing strategies, preferably experience in a similar hotel/industry
- technical marketing skills
- proven experience in customer and market research
- relevant product and industry knowledge
- digital marketing skills
- experience with relevant software applications