Summary

The Marketing Manager will be responsible for all marketing initiatives that would grow our customer base in all our focus countries throughout the region. Their goal is to build Xiaomi into a mainstream consumer brand through a defined, creative, and cost-effective strategy. 

Responsibilities

• Responsible for all marketing functions across the region, including digital, ATL，BTL and more, via Xiaomi’s own platforms as well as third-party channels
• Work closely with the Xiaomi global marketing team, operators, distributors, and partners to plan and execute all marketing initiatives
• Develop strategic and tactical marketing plans in line with the company’s goals and approach
• Develop Xiaomi as a positive consumer brand with mass appeal, both online and offline
• Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities
• Build and manage our fan community by crafting and running effective online campaigns
• Lead market research to develop an in-depth understanding of our customers and competitors

Required Experience

• Bachelors’ degree required
• A minimum of 3 years’ experience in brand building in the digital and/or telecom industry
• Experience in B2C marketing, offline advertising, product management, and start-ups will be a big advantage
• Strong sense of design, aesthetics, and writing style
• Entrepreneurial spirit and willing to think out of the box
• Outgoing, likable, presentable, humble, and naturally capable of easily interacting with others
• Ability to work remotely and effectively in a remote and independent environment
• Past experience working with multicultural teams is a plus
• language requirement: English