Overview

Industry : Print /Digital Media  Job Function : Marketing / Communications

Job Experience Level: Mid Level

Minimum Years of Experience: 2-3 years of working experience

Minimum Academic Qualification: Bachelor

Job Summary

To design, develop and implement marketing strategies aimed at building the equity of MCL products.

Full Job Description

• Develops the MCL’s annual strategic marketing plan and manages its implementation in a timely and cost-effective manner
• Coordinates all the MCL’s various marketing functions so as to maximize synergies
• Develops strong brands, targeting identified market and consumer needs in order to expand the market and increase the MCL’s share of market in the various systems segments
• Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.
• Develops and implements a standard brand communication approach, common to all the Group’s products in the areas of brand image, merchandising promotional activities
• Develops and implements the MCL Sales and Marketing Best practice programmes
• Prepares and manages the approved MCL marketing budget.
• Any other duties assign by your immediate supervisor.