Marketing & Public Relations Manager

About Kairuki Hospital

Kairuki Hospital, located in Mikocheni, Dar es Salaam, is committed to providing exceptional healthcare services and fostering a supportive work environment focused on innovation and patient care. As part of its mission to enhance its services and community impact, the hospital is seeking highly motivated, qualified, competent, and experienced professionals.

Job Summary

The Marketing and Public Relations Manager will lead the development and execution of comprehensive marketing and public relations strategies to enhance Kairuki Hospital’s brand, reputation, and community engagement. This role focuses on promoting the hospital’s services, programs, and initiatives through effective communication, media relations, and marketing campaigns. The ideal candidate is a strategic thinker with excellent communication skills, a deep understanding of healthcare marketing, and the ability to build strong relationships with stakeholders.

Key Responsibilities

• Develop and implement integrated PR and marketing strategies to promote the hospital’s mission, vision, and services, aligning with organizational goals.
• Build and maintain relationships with media outlets, journalists, and influencers to secure positive coverage and manage the hospital’s public image.
• Oversee the creation of compelling content for press releases, newsletters, social media, websites, and marketing materials to engage diverse audiences.
• Ensure consistent messaging and branding across all communication channels, maintaining the hospital’s reputation as a trusted healthcare provider.
• Plan and execute community outreach programs, events, and partnerships to strengthen the hospital’s presence and foster goodwill in the community.
• Manage digital marketing efforts, including social media campaigns, email marketing, and website content, to drive patient engagement and brand awareness.
• Develop and implement crisis communication plans to address potential issues, ensuring timely and transparent communication with stakeholders.
• Design and manage marketing campaigns to promote hospital services, such as new programs, specialties, or community health initiatives.
• Monitor and analyze the effectiveness of PR and marketing initiatives, using data to optimize strategies and report outcomes to leadership.
• Collaborate with hospital leadership, clinical staff, and other departments to align marketing efforts with organizational priorities and patient needs.
• Oversee the PR and marketing budget, ensuring efficient allocation of resources for maximum impact.

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in public relations, marketing, or communications, preferably in a healthcare or hospital setting.
• Exceptional written and verbal communication skills.
• Proven ability to develop and execute successful PR and marketing campaigns.
• Strong media relations and networking skills.
• Proficiency in digital marketing tools, including social media platforms, content management systems, and analytics tools.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of healthcare industry trends and regulations.
• Strong interpersonal skills and the ability to collaborate with diverse stakeholders.

Benefits

Competitive salary and comprehensive benefits package, including health insurance. Supportive work culture focused on innovation and patient care.

Mode of Application

To apply, please submit the following via email to hr@kairukihospital.org:

• A letter of application addressed to the Director General, Kairuki Hospital, Dar es Salaam.
• A detailed and updated curriculum vitae.
• Certified copies of academic/professional qualifications and testimonials.
• Names, addresses, telephone numbers, and email addresses of two referees.

Indicate the position title in the subject line of the email. Deadline: September 13, 2025, at 16:30 Hrs.

Only shortlisted candidates will be contacted for an interview. Applicants who do not meet the listed qualifications should not apply. Kairuki Hospital is an equal opportunity employer and values diversity in the workplace. Applications are encouraged from all qualified individuals, regardless of race, ethnicity, gender, age, disability, or other protected status.