SportPesa Limited, a renowned local company operating as part of leading global SportPesa brand offering sports betting business is urgently looking for a qualified and energetic Tanzanian to fill in the position of Brand and Content Executive. Applications are thus invited from candidates who shall fulfill the following criteria.  

JOB TITLE: PUBLIC RELATIONS AND COMMUNICATION EXECUTIVE

REPORTING TO: HEAD OF CORPORATE COMMUNICATIONS

LOCATION: DAR ES SALAAM

INDUSTRY: SPORT BETTING

JOB SUMMARY

The Public relations and communication executive will be responsible for creating and maintaining a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view. To lead, develop and drive implementation of the Public and Government relations, Communications and Corporate Social Responsibility initiatives throughout the company and delivering a culture of excellence in sustainability focus throughout the company. 

KEY DUTIES & RESPONSIBILITIES.

• Planning, developing, and implementing PR and communication strategies and initiatives to maintain and improve company image.
• Creating and producing literature for the company in conjunction with the marketing departments.
• Copywriting including blog posts and feature articles.
• Monitor and report the performance of all corporate assets including sponsorship based on insights.
• Managing enquiries from media, individuals, and other organizations.
• Researching, writing, and distributing press releases to targeted media.
• Organizing events including press conferences, exhibitions, open days, and press tours.
• Managing the PR aspects of any potential crisis.
• Identify new PR trends, evaluate new technologies and ensure the brand is at the forefront of industry development.
• Represent the company before press on official capacity.
• Assist in designing and reviewing a variety of promotional and marketing materials.
• Assist the digital team on daily tasks regarding partners and winners.
• Monitor analytics, audience sentiment, social media trends, brand awareness, and online reputation or the company and partners.
• Strong copywriting abilities.
• Build long-term relationship with all relevant stakeholders, such as local government, media, political figures, etc.
• Build on existing CSR initiatives and identify CSR projects with potential to build a good corporate image.
• Monitor and evaluate CSR performance and to continuously improve implementation and delivery throughout the Company.
• Monitor delivery of SportPesa brand experience by the Partner and any other third parties.
• Identify, manage activities that develop relationships with key partners to meet the objectives and targets of SportPesa.
• Goal setting and tracking ROI for Corporate Affairs.

QUALIFICATIONS

• University degree in Marketing, Mass Communications, relevant field, or equivalent experience
• At least 3 years of communication, public relations, or marketing
• Excellent in computer applications and report writing
• Strong communication, analytical and creative skills
• Dedicated, strong team player
• Organized and detail-oriented

 PREFERRED REQUIREMENTS

• Have experience with Google Analytics, SEO, and Communication.
• Good knowledge of Sports in general.

TO APPLY:

Only applicants who will fit the above criteria need to apply. Send your application to: hr.tz@sportpesa.co.tz by the 31^st of December 2022. Applications must consist of a cover letter outlining why you would be the best fit for such a position, your detailed CV, and copies of academic credentials.

NB: Indicating the position you applied for on the subject.

Only shortlisted candidates will be contacted.