Retail Manager

Career Opportunity at ALLIANCE LIFE ASSURANCE LIMITED

Department: Sales & Marketing

Location: Dar es Salaam, Tanzania

Reports to: Sales & Marketing Manager

Job Summary

The Retail Manager is responsible for driving the growth of the retail business by implementing sales strategies, managing a high-performing team, and building strong stakeholder relationships. The role ensures achievement of revenue targets, supports brand visibility, and oversees efficient, customer-focused service delivery.

Main Tasks

The essential functions of the role, which may be subject to change at any time as the business requirements dictate are as per below list. Further, management may assign new duties, reassign existing duties, or eliminate/alter a function.

• Business Generation and Relationship Excellence: Drive sustainable revenue growth by strategically acquiring new clients, penetrating untapped markets, and expanding the adoption of products and services—while maintaining and strengthening high-value relationships to ensure long-term client loyalty and business continuity.
• Retail Sales Strategy Implementation: Assist in developing and executing the approved retail sales strategy, ensuring alignment with the overall company sales and marketing objectives.
• Performance Monitoring and Market Growth: Periodically review the performance of the retail channel and products to ensure continuous growth in market share and achievement of retail revenue targets.
• Stakeholder Relationship Management: Establish, manage, and maintain strong, sustainable relationships with internal and external stakeholders to support profitable retail business development and efficient service delivery.
• Retail Team Leadership and Development: Build and nurture a high-performing retail sales team by providing ongoing coaching, mentorship, and support structures; oversee recruitment, onboarding, training, performance management, and disciplinary processes.
• Retail Distribution and Brand Awareness: Drive the creation and expansion of a retail distribution network while continuously networking and engaging in brand awareness initiatives to position Alliance Life as a preferred provider of life insurance services.
• Environmental Scanning and Strategic Alignment: Continuously monitor market trends and the external environment to ensure the relevance and adaptability of the retail sales strategy.
• Customer Service Excellence: Oversee the delivery of consistent, seamless, and trusted customer service to ensure customer retention, satisfaction, and brand loyalty.
• Financial and Operational Oversight: Drive the achievement of financial targets for the retail channel, ensuring operational efficiency and adherence to internal processes, policies, and procedures.
• Business Development Support: Prepare business proposals, Service Level Agreements (SLAs), Memoranda of Understanding (MOUs), and other client onboarding documents to support new business acquisition.
• Reporting and Departmental Alignment: Provide regular management reports in line with established structures and ensure the retail channel remains fully integrated with departmental goals and company-wide initiatives.

Education, Specialized Training, and Experience

• Bachelor’s degree in Business, Insurance, Marketing, or a related field.
• Professional insurance certifications are an added advantage.
• Minimum of 5 years’ experience in the insurance industry in retail product sales and relationship management roles.
• Strong knowledge of insurance products, retail market dynamics, and corporate policies and procedures.
• Excellent interpersonal, communication, negotiation, and client relationship management skills.
• Proficiency in Microsoft Office applications and business development tools.
• Strong analytical, planning, time management, and leadership capabilities.

General: Alliance Life Assurance Ltd (ALAL) promotes an equal opportunity workplace, which includes reasonable accommodations of otherwise qualified disabled applicants and employees. Please contact Human Resources with questions regarding the physical demands of this position.

Application Instructions: If you meet the qualifications and are interested in this position, please submit your resume to hr@alliancelife.co.tz with the Subject – Retail Manager. Applications deadline – 19th May 2025.