Super App Specialist
Let's grow together, become our Super App Specialist.
Requirements
- Bachelor's degree in Business, Marketing, Computer science, Information Technology or related field.
- 2-3 years of experience in digital marketing, user support, or app-related roles, with a focus on executing tasks, experience in implementing marketing or CVM campaigns ideally for mobile apps or digital platforms.
Core Responsibilities
- Execute user acquisition campaigns across digital, social, and traditional channels.
- Implement engagement strategies (push notifications, rewards, gamification, loyalty programs).
- Run BTL, ATL, and CVM activities to boost adoption and user stickiness.
- Support marketing efforts with campaign materials, event execution, and user communication.
- Collect and analyze user data from analytics tools to inform decisions. Monitor market trends and compile competitive insights.
- Identify and escalate adoption or engagement challenges
- Collaborate cross-functionally on Super App projects and timelines. Support mini app integration and testing to ensure smooth functionality.
- Assist in resolving technical, design, and experience.
- Recommend and implement UI/UX enhancements for better navigation and usability.
- Promote features like gamification and personalization to position the app as a lifestyle platform.
- Ensure accessibility features for all user segment
- Deploy marketing campaigns (ads, activations, events) to drive visibility.
- Run educational and CVM initiatives (tutorials, demos, targeted comms) to boost adoption.
- Manage content distribution across platforms for consistent messaging
- Support iterative testing and feature optimization based on feedback. Execute enhancements to improve user journey and app performance.
Core Competencies
- Proficiency with analytics tools (e.g., Google Analytics, Excel, SQL, etc.) to track and report user data.
- Familiarity with mobile app ecosystems (iOS, Android) and basic testing processes.
- Basic knowledge of content management or digital marketing platforms for campaign execution
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a cross-functional team
If this description corresponds to you, grow with us by applying before June 23, 2025