JM City Care Pharmacy's main goal is to provide prescription medications for our customers at the lowest prices on the market. We will be able to sell prescriptions at reduced prices by carefully maintaining efficiencies in our operations and targeting a specific market segment - those customers who pay for their prescription medications themselves. Focusing on this segment gives us additional efficiencies - we avoid disruptions in cash flow often associated with insurance payments, and we can eliminate unnecessary services for the type of knowledgeable, repeat customer who is taking maintenance-type medication.