Job Description
We Are Hiring! Assistant Marketing Manager - Group MFI
The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth across Africa. This role is ideal for someone with a learning mindset who thrives in a fast-paced, multi-country environment and is eager to make a tangible impact.
Key Responsibilities
Marketing Strategy, Brand Development & Management
- Support the development and execution of marketing strategies aligned with business objectives.
- Ensure brand consistency across all marketing and communication touchpoints.
- Maintain the brand look and feel for quality and consistency for all physical assets.
- Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.
Content Development & Digital Marketing
- Get involved in the management of content creation for physical and digital brand assets.
- Execute video marketing initiatives, including client testimonials, case studies, and product education content.
Event Management & Partner Engagement
- Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
- Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.
Communications & Public Relations
- Act as a key liaison between internal teams, external stakeholders, and media partners.
- Manage development of internal marketing communications, including newsletters and key business updates.
- Support PR initiatives and corporate storytelling to enhance MFI's industry presence.
Market Research & Performance Analytics
- Conduct market research and competitive analysis to identify growth opportunities. ajira
- Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
- Provide strategic recommendations based on data-driven insights.
Qualifications & Experience
- Bachelor's degree in Marketing Communications, Business, or a related field.
- 3-5 years of marketing experience, preferably in a 828 or technology-driven industry.
- Proven expertise in digital marketing, content creation, and event management.
- Strong project management and stakeholder engagement skills.
- Experience working across multi-country markets in Africa is an advantage.
Preferred Skills & Competencies
- Strategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.
- Strong storytelling skills, with a knack for creating compelling content.
- Excellent understanding of digital marketing trends, analytics, and automation tools.
- Experience in marketing operations, video marketing and brand storytelling.
- French language skills (a plus, considering North & West Africa engagement).
Why Join Group MFI?
- Be part of a fast-growing, pan-African organization with international exposure.
- Collaborate with global technology leaders and drive high-impact marketing campaigns.
- Gain hands-on experience in modern marketing strategies, 828 storytelling and digital engagement.
- Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.
If you are a dynamic marketing professional who thrives on strategy and execution, we'd love to hear from you.
How to Apply
SEND YOUR CV & COVER LETTER TO: hr.tz@groupmfi.co.tz
Subject: Assistant Marketing Manager Application
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