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ASSISTANT ICT OFFICER(WEB CONTENT SOCIAL MEDIA MANAGEMENT)(1 post)
Job Description
Qualification
· Diploma in computer science, information systems/technology or related qualifications from a recognized institution and
· At least three years working experience in website content management, sales and marketing communication in a competitive business environment
Tasks
· Coordinate, generate, implement and maintain content for the website
· Manage and optimize ATCL activities for the website and track web traffic against targets
· Build and manage the company’s social media profiles and presence and additional channels that may be deemed relevant
· Create shareable content appropriate for specific networks to spread both the brand and content.
· Monitor and engage in relevant social discussions about the company
· Run regular social promotions and campaigns and track their success through online discussions
· Work alongside other marketers and content marketers to help distribute content that educates and entertains our customers and support marketing goals
· Drive consistent, relevant traffic and leads from social network presence
nafasi za kazi· Explore new ways to engage and identify new social networks to reach target customers
· Supports ATCL strategic & marketing communications social medial presence
· Manage discussion forum to support ATCL marketing
· Monitoring online traffic and conversions
· Ensuring functionality and efficiency of website
· Debug pages and ifx broken links or images
· Update website contents
· Monitor and analyze website performance(e.g traffic, conversion)
· Address user complaints
· Help to bring new ideas for design and content creation for sgreate design.
· Scope and create templates for the marketing team to be more efficient in their posting on website, social media and other channels