TPC Ltd INTERNAL & EXTERNAL VACANCY

Our Values: Respect, Excellence, Learning, and Integrity

TPC Ltd is one of the respected sugar producing companies in Tanzania, situated at the foot of Mount Kilimanjaro, 22kms south of Moshi Municipality. Applications are invited from qualified, energetic, proactive, and dynamic Tanzanians to fill the following vacant position.

Position: Grand Manager

Department: MARKETING

Office Location: Moshi, Kilimanjaro

Reporting To: Marketing Executive Officer

Number of vacancies: 1

JOB SUMMARY STATEMENT:

Drive brand development and equity building, creative and content generation, consumer understanding, consumer engagement, data-driven reporting, and TPC day-to-day social media presence. Act as the custodian of brand consistency and creative quality, translating TPC Marketing strategic direction into effective brand experiences, campaigns, and content that drive awareness, loyalty, and commercial growth.

KEY PERFORMANCE AREAS (DUTIES & RESPONSIBILITIES):

1. Brand Development & Equity Building

• Develop and execute brand implementation plans for TPC product portfolio in line with the overall TPC marketing strategy.
• Drive brand equity building through consistent positioning, tone of voice, and visual identity across all touchpoints.
• Monitor brand health indicators (awareness, perception, loyalty, preference) and recommend actions to strengthen brand standing.
• Champion brand governance, ensuring all internal and external materials comply with TPC brand guidelines.

2. Creativity & Content Generation

• Lead the ideation, development, and production of creative concepts, campaigns, and content across print, digital, and in-person channels, tailored to each brand audience.
• Brief, manage, and evaluate creative and production agencies to ensure high-quality, on-brand output delivered on time and on budget.
• Rapidly scale the digital footprint (social media and website) and generate compelling storytelling assets (video, photography, copy, packaging design) that embody TPC brand values of quality, innovation, and sustainability to drive immediate foot traffic and commercial interest.

3. Consumer & Market Understanding

• Support the design and lead the commissioning of consumer, market, and competitor research to gather insights on preferences, behaviours, and unmet needs.
• Translate insights into actionable recommendations for brand positioning, product development, and campaign planning.
• Track category, competitor, and industry trends to identify opportunities and risks relevant to TPC brands.

4. Consumer Engagement / Activation

• Plan and execute consumer engagement campaigns, promotions, sampling, and experiential activations that build brand loyalty and trial.
• Lead the production and application of sales and trade tools such as point-of-sale materials, brochures, and product datasheets.
• Coordinate brand presence at relevant trade shows, community events, and sponsorship activities.

5. Data-Driven Reporting

• Track and report on brand and campaign performance including awareness, engagement, reach, and campaign ROI.
• Maintain performance dashboards and provide regular, structured reporting on brand health and activity outcomes.
• Use analytics and consumer behavioural data to refine targeting, messaging, and geographic investment decisions.
• Provide post-campaign evaluations with clear learnings and recommendations for future initiatives.

6. Social Media & Digital Presence

• Own and manage TPC day-to-day social media presence across relevant platforms, ensuring consistent posting, tone, and engagement.
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• Develop a social media content calendar aligned with brand campaigns, product events/launches, and seasonal moments.
• Monitor social media performance, respond to audience engagement, and manage community interactions effectively.
• Stay current on social and digital trends, recommending new formats or platforms to strengthen TPC digital footprint.
• Be vigilant and coordinate with the MEO on sensitive or reputational matters arising on social channels.

7. Budget & Vendor Support

• Support management of the brand marketing budget, ensuring cost-effective use of resources.
• Assist in the selection and day-to-day management of creative, media, and digital agencies.
• Ensure accurate records of marketing spend against agreed budgets and campaign plans.

8. Collaboration & Reporting

• Work closely with the MEO to ensure brand initiatives align with overall commercial and business objectives.
• Collaborate with Corporate Affairs on CSR storytelling and brand equity communications where relevant.

ACADEMIC QUALIFICATIONS:

Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.

WORK EXPERIENCE:

X years of experience in brand management, preferably within FMCG, bottling/beverage business or agri/food sectors.

KNOWLEDGE, SKILLS & ABILITIES:

1. Creative direction & copywriting: strong visual eye and storytelling ability; capable of drafting compelling brand narratives and directing multimedia content creators.
2. Hands-on experience managing social media platforms and interpreting digital analytics.
3. Working knowledge of research methodologies, marketing technology, and performance dashboards.
4. Experience coordinating consumer or trade activation programmes is an advantage.

BEHAVIOURAL COMPETENCIES:

1. Creative and detail-oriented, with a strong eye for brand consistency and quality.
2. Analytical and data-driven, able to translate insights into action.
3. Proactive self-starter, comfortable managing multiple campaigns and deadlines simultaneously.
4. Strong communicator and collaborator, able to work effectively with agencies, departmental teams, and senior leadership.
5. Passionate about consumer engagement, storytelling, and building brands with purpose.
6. Confident representing the brand professionally across public and digital platforms.

Closing Date: Saturday, 15 Aug 2026

Please note we have an e-Recruitment system. Kindly create a profile and register your CV on this link: https://onesuite.tpc.co.tz/Account/Recruitment

All interested and qualified candidates who do not have access to Employee Self Service or the Internet, may submit their applications to the HR Department Office.

MODE OF APPLICATION

Candidates meeting the requisite qualifications and requirements should submit their applications with a detailed CV, describing how they see themselves qualifying for this position. Please attach copies of your identification, academic certificates, three references, daytime telephone numbers and e-mail addresses. Only shortlisted candidates will be contacted for an interview.

We thank you in advance for showing interest to work at TPC, however if you do not hear from us within 14 days from the closing date of this advert, please consider yourself unsuccessful.

Human Resources Executive Officer, P. O. Box 93, Moshi, Kilimanjaro

Tel: +255272754389

E-mail: tpc.recruitment@tpc.co.tz

Company Information:

TPC Ltd

P.O. BOX 93 Moshi Kilimanjaro Tanzania

TEL: +255 27 2754389