General Manager – Retail Operations

INDUSTRY: OIL AND GAS

HR World Limited, on behalf of our client, we are seeking to recruit a General Manager – Retail Operations who will be responsible for leading the overall performance, profitability, and operational excellence of a multi-site retail fuel network.

RESPONSIBILITIES:

• Develop and execute the annual operating plan and budget for the retail network in alignment with the company’s growth strategy.
• Take full profit-and-loss responsibility, driving improvements in gross margins, operating efficiency, and return on investment.
• Identify and pursue opportunities for network optimisation, non-fuel revenue growth, and selective expansion.
• Oversee the day-to-day operations of all retail outlets to ensure uninterrupted service, optimal fuel throughput, and superior customer experience.
• Implement and enforce wet-stock management, daily reconciliations, loss-prevention controls, and inventory accuracy procedures to minimise shrinkage and operational variances.
• Drive continuous improvement in station maintenance, forecourt efficiency, and digital retail systems including POS, ERP, CCTV, and tank gauging systems.
• Oversee accurate financial reporting, cash management, credit control, and working capital optimisation across the retail division.
• Prepare monthly management accounts, variance analysis, forecasts, and performance reports for executive management.
• Champion cost control and productivity improvement initiatives across labour, utilities, procurement, and station operating expenses.
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• Develop and implement aggressive sales and marketing strategies to increase fuel volumes, grow market share, and improve ancillary revenue.
• Lead customer loyalty programmes, promotional campaigns, digital marketing activities, and strategic partnerships to enhance brand visibility and customer retention.
• Monitor market trends, competitor pricing, and customer behaviour to inform business decisions and drive measurable revenue growth.
• Build, lead, and develop a high-performing team of station managers, supervisors, and support staff.
• Foster a culture of accountability, integrity, safety, and customer-centric service through performance management, coaching, and succession planning.

QUALIFICATIONS:

• Bachelor’s Degree in Business Administration, Engineering, Finance, Accounting, or a related field.
• MBA or postgraduate qualification in Energy Management, Business Leadership, or a related discipline will be an added advantage.
• Minimum of 10+ years of progressive experience in the oil and gas sector.
• At least 5 years of experience in a senior multi-site retail management role, preferably managing 8+ petroleum stations.
• Direct experience with retail fuel systems, wet-stock management, and loss-control methodologies.
• Deep understanding of Tanzanian petroleum regulations and HSSE best practices.

Interested candidates may send their CVs to career@hrworld.co.tz before 11th April 2026.