Head of Marketing
Company: Selcom Paytech Ltd
Location: Dar es Salaam, Tanzania
Type: Full-time | Senior Leadership Role
Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions across the region. As we scale our operations, we seek a strategic, technology-driven, and execution-focused Head of Marketing to lead our marketing vision, elevate Selcom and its brands, and drive growth on a national, regional, and global scale.
Key Responsibilities
Tech-First Marketing Leadership
- Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
- Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
Positioning & Product-Market Fit
- Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
- Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
Brand Building
- Elevate Selcom and its sub-brands to achieve household name status in Tanzania and establish recognition as a leading fintech player across Africa and globally.
- Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
Growth & Distribution
- Design and deploy hybrid distribution strategies combining Fast-Moving Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
- Optimize customer acquisition funnels and retention strategies to drive scalable growth.
Media & Public Relation
- Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
- Represent Selcom in high-profile industry forums and events to enhance brand authority.
Reputation Management
- Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
- Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.
Team Leadership
- Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
- Foster a culture of creativity, accountability, and collaboration within the marketing function.
What We’re Looking For
- Tech-First Mindset
- Industry Expertise
- Local Influence
- Leadership & Autonomy
- Growth Expertise
- Brand Architect
- Team Management
- Communication Skills
Why Join Selcom?
- Lead Fintech Innovation
- Shape a Market Leader
- Solve Real Problems
- Career Growth
How to Apply
Please submit your CV and a concise cover letter to careers@selcom.net with the subject line "Application - Head of Marketing" by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.
