HOD Consumer Segment and Pricing

Role purpose:

Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions

Key accountabilities:

• Win market share across all priority segments

• Develop a strong segment & pricing strategy across all consumer segments

• Ensure continuous customer insights across all priority segments

• Design and create customer insight based proposition

• Go to market End 2 End across the entire consumer segments propositions

• Consistent monitoring across all consumer Segments usage and propositionsnafasi za kazi

• Drive the performance of the prepaid core business to deliver the targets

• Continuous enhancement of existing bundles/propositions to ensure profitability

• Ensure bundle pricing is competitive in the market

• Create commercial plans in accordance with company planning cycles

• Support local and regional Management reviews with quality inputs

• Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies

• Manage post-implementation reviews and recommend actions based on proposition performance

• Recruit, manage, train and motivate your team