Marketing Activation Coordinator

1. Market Activations

• Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating & executing initiatives that build brand value and achieve volume and profitability objectives
• Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
• Providing operational support in the execution of Trade/Market activation programs
• Preparation of all elements required for activations
• Procurement management of items required for all activations and events
• Liaise with  relevant agencies  in recruiting and vetting promotional staff
• Liaise and coordinate the Briefing and training of promotional staff prior to activations
• Attend Trade/Market activations to ensure they are conducted as planned
• Briefing and managing agency deliverables
• Identifying and negotiating key brand visibility opportunities across the market
• Supporting the sales team by facilitating product training, developing tailored-made programs & promotions and providing operational support in the execution of Trade Marketing activities

2. Other Commercial duties

• Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
• Building strong awareness and analysis of market trends (consumer, economic, political insight)
• Creating records and continuously updating database of On & Off Trade accounts
• Directly managing all social media communities and agencies to stimulate digital awareness and conversation
• Acting as a true Brand ambassador at internal and external Brand events with the sales force, trade, consumers, public relations agencies, press, etc.

3. Reporting

• Prepare, update and share trade/market activities calendar regularly
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• Document all trade/market/branding related activity briefs from sales team and formalize in standardized fashion to be shared with regional hub
• Reporting monthly on all activities

4.Administration

• Consistently monitoring and reporting the Brands’ promotion and marketing budgets to maximize A&P investments and avoid overspending
• Direct link with regional marketing team as well as timely follow and processing of necessary documentations (Buying requisitions/BR, LPO, invoices) etc.
• Direct link with finance team on all matters related to – vendor registrations, supplier payments, expenditure updates, accruals, invoices, etc.
• Managing office assets and consumables

Qualifications

Education

• Bachelor’s Degree in Business Administration, Marketing or similar qualification.

Experience

• Commercial and marketing experience within a consumer goods or premium goods organization, at least 2 years
• Experience with trade merchandising and consumer experience, 3-5years

Skills

Technical & management skills:

• Sense of business and brand ownership
• High level of creativity and awareness of new trends (fashion, arts, restaurants, travel, etc.)
• Building effective relationships up, down and across the organization
• Ability to navigate in a less structured environment
• Brand management
• Consumer behavior
• High computer literacy: reporting and presentations

Personal & interpersonal skills:

• Self-motivated and passionate about Brand development
• Excellent written and oral communication skills; ability to embody the Brand in “public events”
• Extrovert and like nightlife, like going out in on trade outlets (restaurants, bars, discos)
• 6 Key competences: action-oriented, drive for results, customer focus, strategic agility, creativity, learning on the fly