Retail Sales Manager

About ALAF Limited

ALAF Limited (a member of the Safal Group) is one of Tanzania’s leading manufacturers of high-quality roofing, steel, and building solutions. Committed to commercial innovation, quality, and customer excellence, ALAF Limited provides comprehensive building and roofing solutions across East Africa.

Position Overview

• Job Title: Retail Sales Manager (Retail & Service Center Manager)
• Organization: ALAF Limited
• Reference Number: ALAF22012026
• Location: Dar es Salaam, Tanzania

Key Roles and Responsibilities

• Service Center & Operations Management: Manage overall operations of the Service Centre, including profiling, coil and finished goods stock maintenance, and facility management.
• Direct & Walk-In Sales Leadership: Direct and manage the direct sales team targeting business in defined regions and oversee walk-in customer sales.
• Distribution Order Fulfillment: Ensure distribution customer orders are accurately profiled and dispatched as directed by the Customer Service Department.
• Project & Technical Sales: Drive project sales through Technical Sales Representatives and manage key account relationships.
• Roofing Solutions & Value-Added Selling: Expand the roofing solutions business by integrating sales of roofing sheets, accessories, and truss systems.
• Marketing & Promotions: Coordinate and execute Marketing Communication (MARCOM) initiatives at the Service Centre level in collaboration with the Marketing team.
• Financial & Margin Management: Manage targeted sales volumes and ensure specified contribution margins per Metric Ton (MT) are achieved.

nafasi za kaziQualifications, Experience & Skills

Required Qualifications & Education:

• Education: Bachelor’s Degree in Business Administration, Marketing, Sales, Commerce, Engineering, Supply Chain Management, or a related field.

Required Experience & Competencies:

• Overall Experience: 7 to 10 years of experience in sales, branch operations, or commercial management.
• Leadership Experience: Minimum 3 years in a managerial role leading high-performing sales and operations teams.
• Industry Background: Proven track record in managing a retail outlet, service center, branch, or distribution network within manufacturing, building materials, steel, construction, or FMCG sectors.
• Sales Capabilities: Demonstrated success in direct sales, project sales, key account management, value-added solution selling, and achieving profitability targets.

Desirable (Added Advantage):

• Postgraduate qualification (MBA or Master’s Degree) in a relevant business or commercial field.

Mode of Application

Interested and qualified candidates should submit their applications online via the employer’s official portal.

CLICK HERE TO APPLY

Application Steps:

• Review all job requirements to confirm eligibility.
• Prepare an updated Curriculum Vitae (CV) and relevant supporting documentation.
• Submit your application online through the ALAF Limited / Safal Group career portal referencing job code ALAF22012026.