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Sales & Marketing Manager - Building Materials
Ando Roofing Company Ltd
Job Description
Job Purpose/Objective
The Sales and Marketing Manager is responsible for leading a team of Sales Representatives ensuring budgeted sales targets are achieved and exceeded. The successful incumbent will lead and develop a team of sales professionals maintaining positive and collaborative business relationships with both existing and new customers. The Sales Manager has a central role to play in effectively leading and implementing changes as an integral part of achieving assigned targets.
Roles and Responsibilities
- Manage the company’s social media platforms, website, and content creation, in collaboration with the social media administrator.
- Enhance brand visibility and raise awareness of products and services among individuals, corporate entities, and professionals.
- Develop and implement both long-term and short-term marketing strategies to support business growth.
- Create and execute promotional strategies to expand the company's market reach and penetrate new markets.
- Maintain and uphold the company’s professional image through Corporate Social Responsibility (CSR) initiatives. ajira
- Oversee the production of marketing materials (e.g., leaflets, flyers, brochures), including liaising with designers, printers, and ensuring timely updates of content.
- Identify and secure advertising opportunities, including placements in local, regional, national media, and digital platforms.
- Organize and attend industry events such as conferences, seminars, and exhibitions; manage promotional materials and corporate gifts.
- Monitor competitor activities and gather market intelligence to inform marketing strategies.
- Improve product marketability by capitalizing on branding opportunities, understanding customer needs, and evaluating competitor strengths and weaknesses.
Qualifications:
- Bachelor 's degree in Marketing, Business Administration or related field.
- Over 7 years of experience in marketing (building Materials)
- Analytical thinker with a detail-oriented mindset.