Super App Specialist Yas Tanzania
Full-Time
23rd June 2025

Super App Specialist

Let's grow together, become our Super App Specialist.

Requirements

  • Bachelor's degree in Business, Marketing, Computer science, Information Technology or related field.
  • 2-3 years of experience in digital marketing, user support, or app-related roles, with a focus on executing tasks, experience in implementing marketing or CVM campaigns ideally for mobile apps or digital platforms.

Core Responsibilities

  • Execute user acquisition campaigns across digital, social, and traditional channels.
  • Implement engagement strategies (push notifications, rewards, gamification, loyalty programs).
  • Run BTL, ATL, and CVM activities to boost adoption and user stickiness.
  • Support marketing efforts with campaign materials, event execution, and user communication.
  • Collect and analyze user data from analytics tools to inform decisions. Monitor market trends and compile competitive insights.
  • Identify and escalate adoption or engagement challenges
  • Collaborate cross-functionally on Super App projects and timelines. Support mini app integration and testing to ensure smooth functionality.
  • Assist in resolving technical, design, and experience.
  • Recommend and implement UI/UX enhancements for better navigation and usability.
  • Promote features like gamification and personalization to position the app as a lifestyle platform.
  • Ensure accessibility features for all user segment
  • Deploy marketing campaigns (ads, activations, events) to drive visibility.
  • Run educational and CVM initiatives (tutorials, demos, targeted comms) to boost adoption.
  • Manage content distribution across platforms for consistent messaging
  • Support iterative testing and feature optimization based on feedback. Execute enhancements to improve user journey and app performance.

Core Competencies

  • Proficiency with analytics tools (e.g., Google Analytics, Excel, SQL, etc.) to track and report user data.
  • Familiarity with mobile app ecosystems (iOS, Android) and basic testing processes.
  • Basic knowledge of content management or digital marketing platforms for campaign execution
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work collaboratively in a cross-functional team

If this description corresponds to you, grow with us by applying before June 23, 2025

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