About SBC Tanzania Limited

SBC Tanzania Limited is a leading beverage company engaged in the manufacturing, distribution, and sales of PepsiCo brands across Tanzania.

The company is seeking a qualified and experienced Trade Marketing Professional to join its team and drive retail execution excellence in Dar es Salaam.

Job Purpose

To translate brand and commercial priorities into effective channel programmes, outlet visibility, and measurable retail execution.

Key Responsibilities

1. Channel and Trade Plans

• Develop activation plans for general trade, modern trade, HORECA, stockists, and key accounts.

2. Retail Execution

• Oversee merchandising standards, Point of Sale Materials (POSM) deployment, cooler branding, displays, and in-store promotions.

3. Sales Partnership

• Work with regional sales teams on outlet priorities, distribution opportunities, product launches, and execution gaps.

4. Vendors and Field Insights

• Manage POSM and activation vendors.
• Conduct market audits and translate findings into corrective actions.

Qualifications and Requirements

Education

• Bachelor’s Degree in Business, Marketing, or a related field.

Work Experience

• Four (4) to five (5) years of hands-on FMCG sales experience.
• Preferably, one (1) to two (2) years of experience in trade marketing.

Required Skills and Competencies

Candidates should demonstrate the following skills:

• Understanding of distributor and stockist economics.
• Knowledge of retail channels, merchandising, and retail execution.
• Experience in POSM, promotions, and vendor management.
• Field-sales coordination skills.
• Proficiency in Excel, reporting, and commercial analysis.
• Willingness to travel across Tanzania.

“No Noise, Just Execution.”

How to Apply

Interested applicants should submit their application documents as a single PDF file to the Human Resource Department, SBC Tanzania Limited, through the following email:

Email: sbc-recruitment@sbc.co.tz

Applicants must indicate Trade Marketing Professional in the email subject line.

Application Deadline: 19 November 2026 (seven days from the advertisement date).