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About this job
We Are Hiring! Assistant Marketing Manager - Group MFI
The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth across Africa. This role is ideal for someone with a learning mindset who thrives in a fast-paced, multi-country environment and is eager to make a tangible impact.
Key Responsibilities
Marketing Strategy, Brand Development & Management
Support the development and execution of marketing strategies aligned with business objectives.
Ensure brand consistency across all marketing and communication touchpoints.
Maintain the brand look and feel for quality and consistency for all physical assets.
Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.
Content Development & Digital Marketing
Get involved in the management of content creation for physical and digital brand assets.
Execute video marketing initiatives, including client testimonials, case studies, and product education content.
Event Management & Partner Engagement
Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.
Communications & Public Relations
Act as a key liaison between internal teams, external stakeholders, and media partners.
Manage development of internal marketing communications, including newsletters and key business updates.
Support PR initiatives and corporate storytelling to enhance MFI's industry presence.
Market Research & Performance Analytics
Conduct market research and competitive analysis to identify growth opportunities.
Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
Provide strategic recommendations based on data-driven insights.
Qualifications & Experience
Bachelor's degree in Marketing Communications, Business, or a related field.
3-5 years of marketing experience, preferably in a 828 or technology-driven industry.
Proven expertise in digital marketing, content creation, and event management.
Strong project management and stakeholder engagement skills.
Experience working across multi-country markets in Africa is an advantage.
Preferred Skills & Competencies
Strategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.
Strong storytelling skills, with a knack for creating compelling content.
Excellent understanding of digital marketing trends, analytics, and automation tools.
Experience in marketing operations, video marketing and brand storytelling.
French language skills (a plus, considering North & West Africa engagement).
Why Join Group MFI?
Be part of a fast-growing, pan-African organization with international exposure.
Collaborate with global technology leaders and drive high-impact marketing campaigns.
Gain hands-on experience in modern marketing strategies, 828 storytelling and digital engagement.
Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.
If you are a dynamic marketing professional who thrives on strategy and execution, we'd love to hear from you.
How to Apply
SEND YOUR CV & COVER LETTER TO: hr.tz@groupmfi.co.tz
Subject: Assistant Marketing Manager Application
The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth across Africa. This role is ideal for someone with a learning mindset who thrives in a fast-paced, multi-country environment and is eager to make a tangible impact.
Key Responsibilities
Marketing Strategy, Brand Development & Management
Support the development and execution of marketing strategies aligned with business objectives.
Ensure brand consistency across all marketing and communication touchpoints.
Maintain the brand look and feel for quality and consistency for all physical assets.
Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.
Content Development & Digital Marketing
Get involved in the management of content creation for physical and digital brand assets.
Execute video marketing initiatives, including client testimonials, case studies, and product education content.
Event Management & Partner Engagement
Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.
Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.
Communications & Public Relations
Act as a key liaison between internal teams, external stakeholders, and media partners.
Manage development of internal marketing communications, including newsletters and key business updates.
Support PR initiatives and corporate storytelling to enhance MFI's industry presence.
Market Research & Performance Analytics
Conduct market research and competitive analysis to identify growth opportunities.
Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.
Provide strategic recommendations based on data-driven insights.
Qualifications & Experience
Bachelor's degree in Marketing Communications, Business, or a related field.
3-5 years of marketing experience, preferably in a 828 or technology-driven industry.
Proven expertise in digital marketing, content creation, and event management.
Strong project management and stakeholder engagement skills.
Experience working across multi-country markets in Africa is an advantage.
Preferred Skills & Competencies
Strategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.
Strong storytelling skills, with a knack for creating compelling content.
Excellent understanding of digital marketing trends, analytics, and automation tools.
Experience in marketing operations, video marketing and brand storytelling.
French language skills (a plus, considering North & West Africa engagement).
Why Join Group MFI?
Be part of a fast-growing, pan-African organization with international exposure.
Collaborate with global technology leaders and drive high-impact marketing campaigns.
Gain hands-on experience in modern marketing strategies, 828 storytelling and digital engagement.
Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.
If you are a dynamic marketing professional who thrives on strategy and execution, we'd love to hear from you.
How to Apply
SEND YOUR CV & COVER LETTER TO: hr.tz@groupmfi.co.tz
Subject: Assistant Marketing Manager Application