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About this job
Role purpose:
Support and execute base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g data up-sell initiatives, tariff migration initiatives
The primary responsibilities of the role are therefore to manage
Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective
Support on day-to day base management reporting and conduct analysis to drive initiatives
Plan and support all the BTL SMS communications
Key Accountabilities
Execute E2E campaigns on cross-selling, upselling and base management initiatives
Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
Prepare and ensure successfully execution of weekly SMS communication calendar
Support driving M-Pesa initiatives to increase penetration of M-Pesa users
Core Competencies, Knowledge And Experience
Excellent analytical and logical reasoning skills translated from consumer insights
Excellent communication skills
Strong stakeholder management skills
Ability to anticipate customer, competitor and market dynamics
Able to challenge the status quo
Must have technical/professional qualifications:
2+ years’ experience in customer value management programs
Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT
Strong analytical skills and business acumen
Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
Telecommunications experience would be advantageous
Experience in coding with Python, JavaScript environment is an added bonus
Skills
Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Business and Commercial Acumen
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning
Support and execute base management strategy to maximize customer lifetime value and contribution of the customer base to overall services revenue. Define and execute base management programs for pre-pay and revenue booster initiatives to achieve growth in customer base ARPU through targeted and segmented offers, campaigns, and pricing e.g data up-sell initiatives, tariff migration initiatives
The primary responsibilities of the role are therefore to manage
Conduct CVM campaigns to drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management etc…) and monitored to achieve intended campaign objective
Support on day-to day base management reporting and conduct analysis to drive initiatives
Plan and support all the BTL SMS communications
Key Accountabilities
Execute E2E campaigns on cross-selling, upselling and base management initiatives
Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports
Consistent monitoring of the overall customer base inactivity, subscribers, usage and propositions and recommend actions based on performance
Work with Regional teams to develop proactive campaign (location specific) based on competition movements and on-ground insights
Prepare and ensure successfully execution of weekly SMS communication calendar
Support driving M-Pesa initiatives to increase penetration of M-Pesa users
Core Competencies, Knowledge And Experience
Excellent analytical and logical reasoning skills translated from consumer insights
Excellent communication skills
Strong stakeholder management skills
Ability to anticipate customer, competitor and market dynamics
Able to challenge the status quo
Must have technical/professional qualifications:
2+ years’ experience in customer value management programs
Bachelor degree in Computer Science, Statistics, Actuarial Science, Telecommunications or IT
Strong analytical skills and business acumen
Strong SQL skills with experience in relational OLTP database models (OLAP is a plus)
Telecommunications experience would be advantageous
Experience in coding with Python, JavaScript environment is an added bonus
Skills
Modern Marketing Leadership
Data Analytics and Insights
Campaign Development and Management
Always on Marketing
Business and Commercial Acumen
Product/Solution Proposition Strategy and Design
Customer Centricity
Segment Strategy and Planning