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About this job
JOB PURPOSE
The Brand and Communications Manager is responsible for developing and managing the TIGO brand. The position has leadership responsibility related to brand equity. The Brand & Communications Manager, as part of the marketing team is responsible to develop and execute marketing programs associated with the growth of the TIGO brand, revenue growth and market share. As the main brand custodian, this position will oversee the development and adherence of Brand guidelines for all communication channels and be part of commercial propositions development to ensure that the products/services are in line with the brand positioning. It is the focal point of all communications internal and external, designs, concepts, directions, events, sponsorships, visibility and activations ensuring that they are all in line to support the brand positioning. WE LEAD AND CONTRIBUTE.
by connecting, by owning, by delivering, by change and by vision. We live our values of trust, Passion, simplicity, integrity, and innovation.
DELIVERABLES:
Brand Strategy
Brand Guidelines
Product & Brand Communication
Institutional Communication
CORE RESPONSIBILITIES
Build Brand Strategy to align Tigo to the desired Brand position, across all segments and categories
Apply brand guiding principles and ensure brand image sustainability
Guaranteed delivery on brand promise and maintenance of brand consistency.
Manage brand equity
Develop brand positioning tactics
Analyze product/service and campaigns performance and prepare market feedback report
Together with CU Manager, responsible to execute research plans to cover all Brand aspects required to design high performance campaigns.
Own and Administrate A&P budget to support brand and business units
Execute Brand training plans for different business units.
Define and validate creative brief for both ATL and tactical campaigns; and develop communication strategy guidelines for the same.
Provide overall direction/validate media strategies for both traditional and digital to ensure are inline with the business and communications objectives
CORE COMPETENCIES
Leader
Is responsible for an effective flow of information about commercial strategy, plans and results to all employees
Meets with the Global Categories to design Brand strategy for each product
Perform all managerial HR tasks in accordance with Tigo People policies
Is responsible for the department to work effectively as a team
Ensure successor planning and management development
Is responsible for own development
Reports on business performance in relations to commercial/brand communication objectives.
Translates organizational goals into departmental strategic plan in cooperation with the managers or team leaders and
ensures the business planning process is effectively performed
Reports on brand performance
Translates consumer strategy into action plan in cooperation with the brand specialists
Is responsible for long term staff planning and optimal staff planning
Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
Operational
Develop and supervise marketing/communication campaigns both strategic and tactical end to end.
Define and validate creative brief and supervise the entire creative process for all communication campaigns
Manage timely campaign launches, events and sponsorships.
Manage cross functional integration to provide communication solutions for various projects/products.
Manage Creative, Digital and BTL agencies also responsible for defining creative, activation and engagement briefs to ensure creation of insightful and impactful campaigns
QUALIFICATION AND EXPERIENCE
University degree, preferably in Marketing, Communication, Business Administration and Engineering
MBA or master preferably in Marketing
At least 5 years of proven experience in Product Management or Branding
Extensive senior marketing and managerial experience preferably in FMCG
ESSENTIAL KNOWLEDGE AND COMPETENCY
Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
A minimum of 6 years of experience in marketing, brand, business management or franchise management experience are required
Good knowledge in finance and very strong analytical skills.
Budget preparation and forecasts.
"We are committed to equal employment opportunities and unbiased treatment of all individuals in all employment practices". Only Successful Candidates will be contacted”
This position is open to people: Local
The Brand and Communications Manager is responsible for developing and managing the TIGO brand. The position has leadership responsibility related to brand equity. The Brand & Communications Manager, as part of the marketing team is responsible to develop and execute marketing programs associated with the growth of the TIGO brand, revenue growth and market share. As the main brand custodian, this position will oversee the development and adherence of Brand guidelines for all communication channels and be part of commercial propositions development to ensure that the products/services are in line with the brand positioning. It is the focal point of all communications internal and external, designs, concepts, directions, events, sponsorships, visibility and activations ensuring that they are all in line to support the brand positioning. WE LEAD AND CONTRIBUTE.
by connecting, by owning, by delivering, by change and by vision. We live our values of trust, Passion, simplicity, integrity, and innovation.
DELIVERABLES:
Brand Strategy
Brand Guidelines
Product & Brand Communication
Institutional Communication
CORE RESPONSIBILITIES
Build Brand Strategy to align Tigo to the desired Brand position, across all segments and categories
Apply brand guiding principles and ensure brand image sustainability
Guaranteed delivery on brand promise and maintenance of brand consistency.
Manage brand equity
Develop brand positioning tactics
Analyze product/service and campaigns performance and prepare market feedback report
Together with CU Manager, responsible to execute research plans to cover all Brand aspects required to design high performance campaigns.
Own and Administrate A&P budget to support brand and business units
Execute Brand training plans for different business units.
Define and validate creative brief for both ATL and tactical campaigns; and develop communication strategy guidelines for the same.
Provide overall direction/validate media strategies for both traditional and digital to ensure are inline with the business and communications objectives
CORE COMPETENCIES
Leader
Is responsible for an effective flow of information about commercial strategy, plans and results to all employees
Meets with the Global Categories to design Brand strategy for each product
Perform all managerial HR tasks in accordance with Tigo People policies
Is responsible for the department to work effectively as a team
Ensure successor planning and management development
Is responsible for own development
Reports on business performance in relations to commercial/brand communication objectives.
Translates organizational goals into departmental strategic plan in cooperation with the managers or team leaders and
ensures the business planning process is effectively performed
Reports on brand performance
Translates consumer strategy into action plan in cooperation with the brand specialists
Is responsible for long term staff planning and optimal staff planning
Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
Operational
Develop and supervise marketing/communication campaigns both strategic and tactical end to end.
Define and validate creative brief and supervise the entire creative process for all communication campaigns
Manage timely campaign launches, events and sponsorships.
Manage cross functional integration to provide communication solutions for various projects/products.
Manage Creative, Digital and BTL agencies also responsible for defining creative, activation and engagement briefs to ensure creation of insightful and impactful campaigns
QUALIFICATION AND EXPERIENCE
University degree, preferably in Marketing, Communication, Business Administration and Engineering
MBA or master preferably in Marketing
At least 5 years of proven experience in Product Management or Branding
Extensive senior marketing and managerial experience preferably in FMCG
ESSENTIAL KNOWLEDGE AND COMPETENCY
Core knowledge about marketing-related subjects such as advertising, consumer behavior, marketing strategy, market research.
A minimum of 6 years of experience in marketing, brand, business management or franchise management experience are required
Good knowledge in finance and very strong analytical skills.
Budget preparation and forecasts.
"We are committed to equal employment opportunities and unbiased treatment of all individuals in all employment practices". Only Successful Candidates will be contacted”
This position is open to people: Local