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About this job
Head of Marketing
Company: Selcom Paytech Ltd
Location: Dar es Salaam, Tanzania
Type: Full-time | Senior Leadership Role
Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions across the region. As we scale our operations, we seek a strategic, technology-driven, and execution-focused Head of Marketing to lead our marketing vision, elevate Selcom and its brands, and drive growth on a national, regional, and global scale.
Key Responsibilities
Tech-First Marketing Leadership
Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
Positioning & Product-Market Fit
Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
Brand Building
Elevate Selcom and its sub-brands to achieve household name status in Tanzania and establish recognition as a leading fintech player across Africa and globally.
Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
Growth & Distribution
Design and deploy hybrid distribution strategies combining Fast-Moving Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
Optimize customer acquisition funnels and retention strategies to drive scalable growth.
Media & Public Relation
Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
Represent Selcom in high-profile industry forums and events to enhance brand authority.
Reputation Management
Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.
Team Leadership
Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
Foster a culture of creativity, accountability, and collaboration within the marketing function.
What We’re Looking For
Tech-First Mindset
Industry Expertise
Local Influence
Leadership & Autonomy
Growth Expertise
Brand Architect
Team Management
Communication Skills
Why Join Selcom?
Lead Fintech Innovation
Shape a Market Leader
Solve Real Problems
Career Growth
How to Apply
Please submit your CV and a concise cover letter to careers@selcom.net with the subject line "Application - Head of Marketing" by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.
Company: Selcom Paytech Ltd
Location: Dar es Salaam, Tanzania
Type: Full-time | Senior Leadership Role
Selcom is Tanzania’s premier fintech and digital payments leader, championing financial inclusion and enabling seamless digital transactions across the region. As we scale our operations, we seek a strategic, technology-driven, and execution-focused Head of Marketing to lead our marketing vision, elevate Selcom and its brands, and drive growth on a national, regional, and global scale.
Key Responsibilities
Tech-First Marketing Leadership
Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.
Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.
Positioning & Product-Market Fit
Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.
Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.
Brand Building
Elevate Selcom and its sub-brands to achieve household name status in Tanzania and establish recognition as a leading fintech player across Africa and globally.
Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.
Growth & Distribution
Design and deploy hybrid distribution strategies combining Fast-Moving Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.
Optimize customer acquisition funnels and retention strategies to drive scalable growth.
Media & Public Relation
Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.
Represent Selcom in high-profile industry forums and events to enhance brand authority.
Reputation Management
Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.
Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.
Team Leadership
Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.
Foster a culture of creativity, accountability, and collaboration within the marketing function.
What We’re Looking For
Tech-First Mindset
Industry Expertise
Local Influence
Leadership & Autonomy
Growth Expertise
Brand Architect
Team Management
Communication Skills
Why Join Selcom?
Lead Fintech Innovation
Shape a Market Leader
Solve Real Problems
Career Growth
How to Apply
Please submit your CV and a concise cover letter to careers@selcom.net with the subject line "Application - Head of Marketing" by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.