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About this job
Airtel Tanzania PLC wishes to recruit for an Head of Merchant Pay. The role reports to the Airtel Money Director in Airtel Money Department. The Incumbent will be responsible;
Driving the overall Airtel Money merchant payments strategy and be accountable for the delivery of all Airtel money merchant KPIs. These will include;
Merchant Acquisition – design and implement acquisition strategy for the Airtel Money merchant business, management of outsourced merchant acquisition partners and teams, achievement of regional acquisition targets.
Active Merchants- responsible for number of revenue generating merchants, merchant activations and promotions, tie-ups with strategic merchants for promotions and driving usage.
Trade marketing and visibility- ensure appropriate and adequate trade branding for merchant base by segment
The Role Holder duties will include but not limited to:
1.Drive Key Airtel Money Merchant Acquisition;
Clearly understands the Regions AM merchant gaps per site as defined by set norms, and design strategies to achieve desired merchant acquisition plans
Identify, onboard and supervise merchant acquisition agencies to ensure merchant acquisition KPIs are met.
Site level monitoring of merchant acquisition performance, identify challenges and support teams on the ground to achieve set KPIs
2.Active merchants, drive merchant business utilization;
Ensure continuous growth of the 30 day active merchant base and achievement of 30 day active merchants as per set targets
Monitor region and site wise performance of active merchants, identify weak areas and develop strategies to growth merchant activity in these areas
Responsible for the growth of unique Airtel Money users using the merchant pay service, both on net and offnet
3.Trade visibility and Branding
Develop and execute a segmented approach to merchant branding, define branding elements to be deployed per segment
Develop branding deployment plans and ensure all Airtel money merchants are branded, and easily recognizable.
Be responsible for Airtel Money branding budget and ensure efficient use of available budget while achieving branding objectives
4.AM Promotions and Activations
Execute merchant pay Go-To Market activations in the regions to encourage merchant paym utilization for both merchants and Airtel money subscribers.
Share product knowledge to all regional teams, Shops, TSMs, TLs
Continuously identify strategic merchants and build joint promotions with strategic merchants to drive utilization and brand awareness of merchant payments.
Ensure continuous regional Radio interview to promote Airtel Money merchant payments.
Arrange and coordinate BTL activations for merchant and customer acquisition and product promotion.
Track competition’s activities and programs in the region
5.Reporting and Other Duties
Design key KPIs reports and ensure all relevant regional teams receive timely reports for tracking and execution.
Prepare timely management reports highlighting performance against set business KRAs
Maintain clear commercial reports, and KPIs trackers.
Produce and deliver required reports for the business on demand.
Other duties as may be assigned by the line manager from time to time
Academic and Qualifications and Experience:
Bachelor of Business administration , Commerce or any other related field with in-depth understanding of Mobile money trends
MBA in Marketing will be an added advantage
A minimum of 7+years of experience in commercial or Business Development, sales and relationship management experience in the Mobile Money/Telecom/Banking Industries
Strong understanding of all aspects of payments ecosystem, product life cycles and relationship management
Good communication and people skills.
Competencies and Behavior:
Able to operate in a performance driven organization
Good organizational and teamwork skills
Self-motivated, enthusiastic, energetic
Attention to detail
Confident, assertive with good negotiation skills
Excellent time Management Skills
Customer-centric
The deadline for the Application is 5:00 PM on 22nd April 2024
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need
Driving the overall Airtel Money merchant payments strategy and be accountable for the delivery of all Airtel money merchant KPIs. These will include;
Merchant Acquisition – design and implement acquisition strategy for the Airtel Money merchant business, management of outsourced merchant acquisition partners and teams, achievement of regional acquisition targets.
Active Merchants- responsible for number of revenue generating merchants, merchant activations and promotions, tie-ups with strategic merchants for promotions and driving usage.
Trade marketing and visibility- ensure appropriate and adequate trade branding for merchant base by segment
The Role Holder duties will include but not limited to:
1.Drive Key Airtel Money Merchant Acquisition;
Clearly understands the Regions AM merchant gaps per site as defined by set norms, and design strategies to achieve desired merchant acquisition plans
Identify, onboard and supervise merchant acquisition agencies to ensure merchant acquisition KPIs are met.
Site level monitoring of merchant acquisition performance, identify challenges and support teams on the ground to achieve set KPIs
2.Active merchants, drive merchant business utilization;
Ensure continuous growth of the 30 day active merchant base and achievement of 30 day active merchants as per set targets
Monitor region and site wise performance of active merchants, identify weak areas and develop strategies to growth merchant activity in these areas
Responsible for the growth of unique Airtel Money users using the merchant pay service, both on net and offnet
3.Trade visibility and Branding
Develop and execute a segmented approach to merchant branding, define branding elements to be deployed per segment
Develop branding deployment plans and ensure all Airtel money merchants are branded, and easily recognizable.
Be responsible for Airtel Money branding budget and ensure efficient use of available budget while achieving branding objectives
4.AM Promotions and Activations
Execute merchant pay Go-To Market activations in the regions to encourage merchant paym utilization for both merchants and Airtel money subscribers.
Share product knowledge to all regional teams, Shops, TSMs, TLs
Continuously identify strategic merchants and build joint promotions with strategic merchants to drive utilization and brand awareness of merchant payments.
Ensure continuous regional Radio interview to promote Airtel Money merchant payments.
Arrange and coordinate BTL activations for merchant and customer acquisition and product promotion.
Track competition’s activities and programs in the region
5.Reporting and Other Duties
Design key KPIs reports and ensure all relevant regional teams receive timely reports for tracking and execution.
Prepare timely management reports highlighting performance against set business KRAs
Maintain clear commercial reports, and KPIs trackers.
Produce and deliver required reports for the business on demand.
Other duties as may be assigned by the line manager from time to time
Academic and Qualifications and Experience:
Bachelor of Business administration , Commerce or any other related field with in-depth understanding of Mobile money trends
MBA in Marketing will be an added advantage
A minimum of 7+years of experience in commercial or Business Development, sales and relationship management experience in the Mobile Money/Telecom/Banking Industries
Strong understanding of all aspects of payments ecosystem, product life cycles and relationship management
Good communication and people skills.
Competencies and Behavior:
Able to operate in a performance driven organization
Good organizational and teamwork skills
Self-motivated, enthusiastic, energetic
Attention to detail
Confident, assertive with good negotiation skills
Excellent time Management Skills
Customer-centric
The deadline for the Application is 5:00 PM on 22nd April 2024
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need