Analyze your CV for Manager: Brand at Vodacom Tanzania

Role Purpose
To translate, implement, and oversee brand strategies into brand plans, brand positioning, and go-to-market strategies. Holistic Brand management which includes communication, media, sponsorship, and trade marketing. Oversee the development of brand strategies to position Vodacom Tanzania ahead of competition.
Responsibilities

Manage and implement brand, media, product marketing, trade marketing and sponsorship through thorough brand analysis and growth strategies. This includes translate brand strategies into brand plans and go-to-market strategies.
Measure and monitor effectiveness of media investment and optimise the brand communication/ engagement/ conversation based on insights from data analytics.
Works with creative agencies to ensure that execution is aligned with brand framework
Monitor performance of the brand and product campaigns including competitor activities and take corrective action where necessary. This includes media, on-ground activations, visibility, sponsorship strategy efficiency ensuring compliance. 
Assists Head of Brand & Communication and general management level within the definition of marketing strategic and tactical plans for each product/segment in order to ensure that tactical plans reflect strategic objectives.




Qualification, core competencies, knowledge, and experience

Professional qualifications: 

Relevant marketing or communication qualifications (degree level)
Deep brand & understanding of consumer behavior and how they engage with different brands.
Comfortable working with numbers, metrics and spreadsheets.
Digital Media understanding and capability.
Strong leadership skills.

Core competencies, knowledge, and experience 

At least 3 years of marketing or brand management experience in the FMCG industry or Telco
Strong in building collaborative relationships
Passionate about brands and technology
Strong analytical, communication and interpersonal skills.
Able to work on her/his own as well as part of a team.





Skills



PR and Sponsorship
Media Planning
Biddable Media
Brand Management