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About this job
Responsibilities
1. Market Activations
Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating & executing initiatives that build brand value and achieve volume and profitability objectives
Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
Providing operational support in the execution of Trade/Market activation programs
Preparation of all elements required for activations
Procurement management of items required for all activations and events
Liaise with relevant agencies in recruiting and vetting promotional staff
Liaise and coordinate the Briefing and training of promotional staff prior to activations
Attend Trade/Market activations to ensure they are conducted as planned
Briefing and managing agency deliverables
Identifying and negotiating key brand visibility opportunities across the market
Supporting the sales team by facilitating product training, developing tailored-made programs & promotions and providing operational support in the execution of Trade Marketing activities
2. Other Commercial duties
Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
Building strong awareness and analysis of market trends (consumer, economic, political insight)
Creating records and continuously updating database of On & Off Trade accounts
Directly managing all social media communities and agencies to stimulate digital awareness and conversation
Acting as a true Brand ambassador at internal and external Brand events with the sales force, trade, consumers, public relations agencies, press, etc.
3. Reporting
Prepare, update and share trade/market activities calendar regularly
Document all trade/market/branding related activity briefs from sales team and formalize in standardized fashion to be shared with regional hub
Reporting monthly on all activities
4.Administration
Consistently monitoring and reporting the Brands’ promotion and marketing budgets to maximize A&P investments and avoid overspending
Direct link with regional marketing team as well as timely follow and processing of necessary documentations (Buying requisitions/BR, LPO, invoices) etc.
Direct link with finance team on all matters related to – vendor registrations, supplier payments, expenditure updates, accruals, invoices, etc.
Managing office assets and consumables
Qualifications
Education
Bachelor’s Degree in Business Administration, Marketing or similar qualification.
Experience
Commercial and marketing experience within a consumer goods or premium goods organization, at least 2 years
Experience with trade merchandising and consumer experience, 3-5years
Skills
Technical & management skills:
Sense of business and brand ownership
High level of creativity and awareness of new trends (fashion, arts, restaurants, travel, etc.)
Building effective relationships up, down and across the organization
Ability to navigate in a less structured environment
Brand management
Consumer behavior
High computer literacy: reporting and presentations
Personal & interpersonal skills:
Self-motivated and passionate about Brand development
Excellent written and oral communication skills; ability to embody the Brand in “public events”
Extrovert and like nightlife, like going out in on trade outlets (restaurants, bars, discos)
6 Key competences: action-oriented, drive for results, customer focus, strategic agility, creativity, learning on the fly
1. Market Activations
Developing and implementing local trade marketing strategies, identifying opportunities for brands’ growth and creating & executing initiatives that build brand value and achieve volume and profitability objectives
Liaising and coordinating with the sales team and suppliers / external agencies to ensure superior execution of trade marketing activations and brand image and visibility
Providing operational support in the execution of Trade/Market activation programs
Preparation of all elements required for activations
Procurement management of items required for all activations and events
Liaise with relevant agencies in recruiting and vetting promotional staff
Liaise and coordinate the Briefing and training of promotional staff prior to activations
Attend Trade/Market activations to ensure they are conducted as planned
Briefing and managing agency deliverables
Identifying and negotiating key brand visibility opportunities across the market
Supporting the sales team by facilitating product training, developing tailored-made programs & promotions and providing operational support in the execution of Trade Marketing activities
2. Other Commercial duties
Proactively monitoring and evaluating competitor activity including promotional & merchandising activity, category management and advertising to identify growth opportunities.
Building strong awareness and analysis of market trends (consumer, economic, political insight)
Creating records and continuously updating database of On & Off Trade accounts
Directly managing all social media communities and agencies to stimulate digital awareness and conversation
Acting as a true Brand ambassador at internal and external Brand events with the sales force, trade, consumers, public relations agencies, press, etc.
3. Reporting
Prepare, update and share trade/market activities calendar regularly
Document all trade/market/branding related activity briefs from sales team and formalize in standardized fashion to be shared with regional hub
Reporting monthly on all activities
4.Administration
Consistently monitoring and reporting the Brands’ promotion and marketing budgets to maximize A&P investments and avoid overspending
Direct link with regional marketing team as well as timely follow and processing of necessary documentations (Buying requisitions/BR, LPO, invoices) etc.
Direct link with finance team on all matters related to – vendor registrations, supplier payments, expenditure updates, accruals, invoices, etc.
Managing office assets and consumables
Qualifications
Education
Bachelor’s Degree in Business Administration, Marketing or similar qualification.
Experience
Commercial and marketing experience within a consumer goods or premium goods organization, at least 2 years
Experience with trade merchandising and consumer experience, 3-5years
Skills
Technical & management skills:
Sense of business and brand ownership
High level of creativity and awareness of new trends (fashion, arts, restaurants, travel, etc.)
Building effective relationships up, down and across the organization
Ability to navigate in a less structured environment
Brand management
Consumer behavior
High computer literacy: reporting and presentations
Personal & interpersonal skills:
Self-motivated and passionate about Brand development
Excellent written and oral communication skills; ability to embody the Brand in “public events”
Extrovert and like nightlife, like going out in on trade outlets (restaurants, bars, discos)
6 Key competences: action-oriented, drive for results, customer focus, strategic agility, creativity, learning on the fly