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About this job
Marketing Manager
INDUSTRY: FMCG
HR World Limited, on behalf of our client, we are seeking to recruit a Marketing Manager to lead our client’s brand, marketing, and customer experience strategy to drive growth, loyalty, and digital transformation.
RESPONSIBILITIES:
Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth.
Develop and execute integrated marketing strategies aligned with business goals.
Oversee brand positioning, campaign development, and product marketing.
Analyse customer segmentation and behaviour to inform marketing and service strategies.
Provide actionable insights to leadership for product, service, and experience improvements.
Monitor and report on KPIs including brand equity, digital engagement, retention, and advocacy.
Work closely with product specialists to drive business development and new product initiatives.
Lead the planning, creation and production of communications strategies and executions to ensure market success for new products, new business activities and programs.
Develop annual brand marketing plans and liaise with the Business Unit Head and Group Head of Marketing and Product Portfolio for approvals.
Provide input into the development of new brands and the review of existing ones.
Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
Manage day-to-day activity with PR, press and marketing communications agencies.
Accountable for monitoring and managing marketing expenditure.
Responsible for developing and managing the annual marketing budget.
QUALIFICATIONS:
Bachelor’s degree in Public Relations, Marketing and Communications.
Master’s in Marketing, CIM qualifications is an added advantage.
Minimum of 10 years of general experience and 4 years of working experience as a Marketing Manager.
Working knowledge of and exposure to customer experience design and execution.
Strategic marketing and brand management expertise.
Digital fluency and data-driven decision-making skills.
Customer-centric mindset and innovation orientation.
Interested candidates may send their CVs to career@hrworld.co.tz before 10th February 2026. Only successful candidates will be contacted.
INDUSTRY: FMCG
HR World Limited, on behalf of our client, we are seeking to recruit a Marketing Manager to lead our client’s brand, marketing, and customer experience strategy to drive growth, loyalty, and digital transformation.
RESPONSIBILITIES:
Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth.
Develop and execute integrated marketing strategies aligned with business goals.
Oversee brand positioning, campaign development, and product marketing.
Analyse customer segmentation and behaviour to inform marketing and service strategies.
Provide actionable insights to leadership for product, service, and experience improvements.
Monitor and report on KPIs including brand equity, digital engagement, retention, and advocacy.
Work closely with product specialists to drive business development and new product initiatives.
Lead the planning, creation and production of communications strategies and executions to ensure market success for new products, new business activities and programs.
Develop annual brand marketing plans and liaise with the Business Unit Head and Group Head of Marketing and Product Portfolio for approvals.
Provide input into the development of new brands and the review of existing ones.
Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
Manage day-to-day activity with PR, press and marketing communications agencies.
Accountable for monitoring and managing marketing expenditure.
Responsible for developing and managing the annual marketing budget.
QUALIFICATIONS:
Bachelor’s degree in Public Relations, Marketing and Communications.
Master’s in Marketing, CIM qualifications is an added advantage.
Minimum of 10 years of general experience and 4 years of working experience as a Marketing Manager.
Working knowledge of and exposure to customer experience design and execution.
Strategic marketing and brand management expertise.
Digital fluency and data-driven decision-making skills.
Customer-centric mindset and innovation orientation.
Interested candidates may send their CVs to career@hrworld.co.tz before 10th February 2026. Only successful candidates will be contacted.