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About this job
TITLE: Marketing OfficerREPORT TO: Director of MarketingLocation: MwanzaSummary: Marketing officer promotes company’s products/services. This can involve marketing existing products, developing new products to cater for consumer demand, or developing markets for new products or services. Marketing Officer contributes to and develops integrated marketing campaigns.Tasks can involve:Identify and analyses an organization’s strengths and weaknesses, and respond to opportunities and threats in the marketing environment and set goals for market share and growthDevelop and implement appropriate strategies by selecting, segmenting and targeting markets, and promoting WASSHA products and services to those marketsRecruit, evaluate and support potential agents who can be WASSHA agents before installation.Install whole WASSHA equipment’s into potential agents and train operators who are in charge at shops.Support WASSHA agents in order to solve their challenges and increase the sales after installation.Work on developing new WASSHA products and advice an approach to pricing and set prices for products and servicesDevelop plans for advertising, sales promotion, public relations, personal selling and sales management of WASSHAUndertake WASSHA marketing audits to monitor sales performance; while maintaining and updating customer databasesLiaising and networking with a range of stakeholders including customers, and colleagues,Communicating with target audiences and managing customer relationships;Writing and proofreading copies of WASSHA adverts, fliers, and marketing materialsLiaising with designers and printers to get a recommendable and acceptable WASSHA work design;Attending events such as conferences, seminars, receptions and exhibitions which are beneficial to the company;Conducting market research, for example using customer questionnaires and focus groups;Contributing to, and developing, marketing plans and strategies;Evaluating marketing campaigns;Monitoring competitor activity;Supporting the marketing director and other colleagues.Any other assignments as may be given by your superior.Education and Experiencei. BSc/BA in marketing, business administration or relevant fieldii. Proven experience as marketing officer or a similar role of not less than 2 yearsiii. Solid knowledge of marketing techniques and principlesiv. Good understanding of market research techniques, statistical and data analysis methodsv. Excellent knowledge of MS Office and marketing softwarevi. Thorough understanding of social media and web analyticsvii. Excellent organizational and multi-tasking skillsviii. Outstanding communication and interpersonal abilitiesix. Creativity and commercial awarenessx. A team player with a customer-oriented approachKey Competencies– Interpersonal skills– Communication skills – verbal and written– Listening skills– Problem analysis and problem-solving– Attention to detail and accuracy– Data collection and ordering– Customer service orientation– Adaptability– Initiative– Stress tolerance– FlexibilityHow to ApplyInterested individuals should submit their applications to recruit@tz.wassha.com indicating:1. Why you think you qualify for this post2. Current CV, indicating relevant experience based on previous tasks; and skills that you are bringing into the organization.3. Names and contacts of three referees who have supervised you in your previous working historyTelephone calls will not be entertained.