Analyze your CV for Segment Marketing Executive at Vodacom Tanzania

Job Purpose
Segment Marketing Executive is responsible for overall accountability of gaining share on all customer segments by supporting development of profitable propositions across all customer segments, evaluating business impact (Business case preparation) of initiatives before execution, tracking products performance and monitoring competition.
Core responsibilities

Win subscriber and value market share on all customer segments
Support designing and development of a strong pricing strategy for all customer segments
Support the designing and creation of customer insight based propositions 
Co-ordinate Go to market End to End for the segments’ propositions 
Consistent monitoring and analyzing of segments and mobile products (voice, data, SMS, and other BTL products) performance
Support on the development of business cases for all segments’ mobile initiatives and align with finance team for approval

 
Qualifications, Experience and Competencies

University Bachelor Degree in Economics/Business, or Finance focus preferred
+2 years of demonstrated experience of which at least one year in a relevant Marketing/Commercial role
Proficiency with MS office suite including Microsoft Word, Excel, and Power point.
Solid pricing understanding accompanied with strong analytics translated to consumer insights 
Ability to collaborate with multiple departments, establish and maintain professional business relationships with external and internal customers 





Job Responsibility



* Supports the delivery of defining the customer insights, target audience, market opportunities, proposition initiatives and customer experience which differentiate Vodacom from the competition and grow NPS, revenue, Brand consideration and market share;
* Effectively interacts with colleagues in delivery of activities relating to the end-to-end product lifecycle, including design, implementation and delivery against business targets (including management of any risks and opportunities as they arise);
* Performs assigned tasks to help defining a core set of data sources to inform proposition design and construct so as to best match underlying sub-segment needs and focuses on a simple customer experience;
* Delivers tasks related to engaging with other Vodacom markets to rollout test and learn approaches to new proposition launches;
* Performs other job-related duties or tasks defined by the supervisor or resulting from assigned agendas.





Skills



Modern Marketing Leadership
Product and Proposition Strategy and Design
Pricing Design and Analysis