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About this job
JOB PURPOSE
Responsible for growth and retention of HVC, driving significant HVC contribution to the overall growth of the business
S/he will develop and implement segment specific market strategy, promotional plans and market specific events for defined segment that address market needs & commercial requirements.
KEY RESULT AREAS/MAIN RESPONSIBILITIES
Identify High Value Customers within the base and drive the implementation of a prioritized HVC experience across all touch points for these customers
Develop value propositions to deliver more value and drive continued and increased usage across voice, data and MFS, whilst developing a framework to identify cross-selling opportunities and develop products to maximise total value per customer
Own the development and implementation of loyalty programs e.g. partnership programs, surprise & delight programs to encourage increased top up, spend and usage behaviour. Ensure that loyalty program participation targets for the HVC segment are met
Work close with the CVM team to ensure Zantel becomes the operator of choice, particularly in the HVC segment, and attains a market leading position, whilst developing and maintaining a framework for the detection and prevention of churn amongst the High value segment
Review and shape the communication plans working closely with Brand team to ensure that all ATL & BTL communication is in line with HVC segment positioning and strategy
Work with internal teams to develop agency briefs and research strategies (including discussion guides, questionnaires, marketing briefs and product descriptions)
Design GTM activities in line with the segment strategy along with S&D /circles and Product and Services teams
Lead the creation of the blue print of a product/offer and work with the Tech/IT teams to prepare products for roll out of HVC
Performing any other related duties as assigned by the immediate supervisor from time to time.
Qualifications:
Education background.
University degree, preferable in marketing, communication, arts or engineering. Master’s degree would be a plus
5 years’ experience in a related role
Skills& Knowledge
Able to collaborate and drive engagement across functions through effective stakeholder management
Experience in consumer marketing, product or brand management or strategic planning required
Strong understanding of the telecoms industry, project management and analytical thinking skills
Deep, creative thinker able to view a problem from different angles and develop innovative solutions
Ability to handle detail and think strategically while retaining sense of the big picture
This position is open to people:
Local
Responsible for growth and retention of HVC, driving significant HVC contribution to the overall growth of the business
S/he will develop and implement segment specific market strategy, promotional plans and market specific events for defined segment that address market needs & commercial requirements.
KEY RESULT AREAS/MAIN RESPONSIBILITIES
Identify High Value Customers within the base and drive the implementation of a prioritized HVC experience across all touch points for these customers
Develop value propositions to deliver more value and drive continued and increased usage across voice, data and MFS, whilst developing a framework to identify cross-selling opportunities and develop products to maximise total value per customer
Own the development and implementation of loyalty programs e.g. partnership programs, surprise & delight programs to encourage increased top up, spend and usage behaviour. Ensure that loyalty program participation targets for the HVC segment are met
Work close with the CVM team to ensure Zantel becomes the operator of choice, particularly in the HVC segment, and attains a market leading position, whilst developing and maintaining a framework for the detection and prevention of churn amongst the High value segment
Review and shape the communication plans working closely with Brand team to ensure that all ATL & BTL communication is in line with HVC segment positioning and strategy
Work with internal teams to develop agency briefs and research strategies (including discussion guides, questionnaires, marketing briefs and product descriptions)
Design GTM activities in line with the segment strategy along with S&D /circles and Product and Services teams
Lead the creation of the blue print of a product/offer and work with the Tech/IT teams to prepare products for roll out of HVC
Performing any other related duties as assigned by the immediate supervisor from time to time.
Qualifications:
Education background.
University degree, preferable in marketing, communication, arts or engineering. Master’s degree would be a plus
5 years’ experience in a related role
Skills& Knowledge
Able to collaborate and drive engagement across functions through effective stakeholder management
Experience in consumer marketing, product or brand management or strategic planning required
Strong understanding of the telecoms industry, project management and analytical thinking skills
Deep, creative thinker able to view a problem from different angles and develop innovative solutions
Ability to handle detail and think strategically while retaining sense of the big picture
This position is open to people:
Local