Branch Relationship Officer

Reports to: Branch Manager

Unit: Branch Business Department: Retail Banking

Summary of Responsibilities

Develop, expand and maintain a portfolio of retail clients for the branch, to achieve set budgets within overall bank objectives.

Key Result Areas

• Business Development & Revenue Generation (60%)
  • This position is responsible for achievement of the portfolio’s annual financial targets both Balance Sheet and Profitability.
  • Balance Sheet Growth:
    • Growth of deposits, both CASA and Fixed Deposits
    • Growth of Individual loans (personal, mortgage loans)
    • Growth of funded New to Bank accounts
  • Profitability: PBT
    • Develop, maintain and expand relationship with retail clients with the aim of attaining quality asset book
    • Ensure compliance with credit and regulatory guidelines
    • Maintain Retail clients NPL below regulatory percentage
    • Contain PAR within bank set limit
    • Sell and cross selling of bank digital and bancassurance products
• Internal business processes (10%)
  • Responsible for adhering to approved policies and procedures and providing feedback on the same to keep them competitive.
  • Audit issues closed within the quarter of identification, or within the agreed periods, whichever is shorter.
  • Nil repeat findings
  • 100% SLA Adherence
  • 100% adherence to agreed turnaround times
• Learning and growth (10%)
  • Delivering the performance objectives set and managing his/her own learning and development needs to build capacity and avail him/herself for coaching and training opportunities.
  • Level of own development plan maintenance.
  • Own competency score.
• Customer (20%)
  • Driving customer satisfaction, developing and growing relationships with existing and potential customers, identifying opportunities for business development and guiding product development.
  • Accurate real-time CRM data
  • To ensure branch is met & exceed below customer satisfaction metrics:
    • Net Promoter Score
    • CSI/RSI
    • CES

Job Dimensions

Reporting Relationships:

Direct Reports: Branch Manager
Indirect Reports: N/A

Stakeholder Management:

Internal: All NCBA Bank segment and subsidiary organisations
External: Customers, eco system of existing corporate relationships, existing vendor relationships and key industry players.

Decision Making Authority / Mandates / Constraints:

• Pricing structures and negotiation parameters. (Managerial)
• Recommending the product offering for the portfolio. (Strategic)
• Authority to block or unblock customer’s accounts as part of portfolio performance management (Operational)
• Escalation point to sustain value-add customer relationship.

Work cycle and impact: Contribution to the 5-year bank strategy, development of the supporting Retail Sales strategy, translating the strategy into operational models and performance scorecards for the unit, in turn working with the respective team to break down performance scorecards into annual team and individual targets that deliver revenue, profitability and share of market objectives.

Ideal Job Specifications

Academic:

Preferred: Bachelor’s degree from a recognized accredited university.
ajiraDesirable: Master’s degree in strategic management or business administration, or other similar relevant qualification

Professional:

In-depth knowledge of the local banking industry, Retail Sales products, and all relevant banking regulations. Sound working knowledge and understanding of general commercial regulations and practices. Desired work experience: At least 7 years’ experience in banking, 4 of which should have been in a senior management capacity in a similar sized organisation. Significant experience in commercial or retail lending.

Ideal Job competencies

Technical Competencies

• Banking / Financial Institutions Knowledge: Broad based working / operational knowledge of banking (breadth and depth). Certification in multiple areas of banking and/or banking support services. Reference point and mentor for customers, colleagues, partners, for areas of expertise
• Product Knowledge: Broad based working knowledge of all products offered by the bank (breadth and depth). Ability to combine different product offering to create a value-adding solutions for customers.
• Customer Management: Creates value-adding solutions drawn from different product offerings to address client needs. Socialises and sell the solution to the different stakeholders as appropriate. Closes the sale and monitors realisation of value for both the client and the bank.
• Credit Analysis: Ability to analyse business plans and make sound decisions on the viability of the deals based on the banks risk acceptable criteria. Ability to analyse financial statements and define the client’s financial capacity in line with the applied credit before recommending the deals to Credit Risk Management for approval
• Digital: Implementing customers’ journey innovations that enhance customer engagements, sales approaches, new businesses and services that broaden the relationship with the customer to the benefit of both parties. Innovations should fuel more interactions, create more information, and increase the value of the customer-brand relationship.
• Industry Knowledge: In-depth understanding of multiple sectors of the economy: engagement with and contribution to policy, regulation, industry forums both locally and internationally.
• Networking Skills: Continuously builds and strengthens networks for the institution within all spheres of the economy within the region; at all levels of commerce, government, society, etc.
• Sales Capability: Position the institution as the preeminent provider of financial solutions within the banks chosen markets. Open doors for sales opportunity Support the closure of sales for complex and/or high level and/or regional cross-border propositions

Behavioural Competencies

• Emotional Intelligence: Knows own strengths and limits; aware of own emotions and the effect they have on others and has the self-control to keep disruptive emotions and impulses in check. Adheres to the company’s values and policies and delivers to set objectives. Has high moral intelligence.
• Social and Cross-cultural Awareness: Interacts with people (colleagues, customers, stakeholders and the public at large) in different social and cultural environments, showing respect and positive regard for them in an ethical and appropriate that are consistently with the values of the organization.
• Agile: Able to change plans, methods, opinions or goals in light of new information, with the readiness to act on opportunities.