Communications and Public Relations Manager

Nature and Scope:

Key Responsibilities:

1. Develop and manage the implementation of the bank’s Communication Strategy;
2. Develop and manage the bank’s relationship with business associates, Government Ministries/Departments/Agencies, Embassies, and the general public;
3. Formulate and implement appropriate market strategies and plans so as to attain set objectives, Provide input in formulating Bank strategy policies and procedures to match with customer’s taste and behavior,
4. Monitor local news media, analyze and review news and business events to inform management of significant developments and identify emerging issues that might impact on the bank’s image;
5. Plan, prepare and layout and design marketing materials, including leaflets, brochures, press releases, business leaflets, and develop/ manage a website aimed at promoting the bank’s products and image.
6. Liaise with news media including the issuance of press releases and responding to media inquiries concerning the bank;
7. Coordinate advertising, marketing, and promotion work for the bank’s products and services including management of branding for the bank;
8. Organize and arrange news conferences, press/publicity events, exhibitions and trade fairs;
9. Prepare and conduct bank’s awareness programs to disseminate key information to the public on bank undertakings and developments;
10. Represent the bank and act as the spokesperson in public events;
11. Coordinate protocol and other logistics related to the handling of bank visitors from within and outside the country;
12. Coordinate engagement of the bank with internal and external stakeholders and bank responses to quests;
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13. Manage and update the bank’s website;
14. Carry out any other related duties as may be assigned to him/her by the Managing Director from time to time.

Qualifications

1. Master’s degree/postgraduate qualifications in Public Relations, International Relations, Business Administration or related field.
2. Minimum of 3 years of relevant experience in a banking/financial or related institution at the Senior Officer level. (experience in the financial institution is an added advantage)
3. Must be a team player, very self-motivated and able to manage and prioritize workload with minimum supervision;
4. Strong interpersonal and presentation skills.
5. Knowledge of marketing and communications issues.
6. Knowledge of banking products and procedures.
7. Ability to communicate and present information well both orally and written.
8. Must have good communication skills and ability to write press releases and reports
9. Ability to understand the scope of own authority and know when to highlight issues and seek authorization/advice.

Mode of Application

Qualified candidates should apply in writing to or lodge their applications at the address shown below, enclosing:

1. Application letter showing how they meet the requirements of the position;
2. An up-to-date Curriculum Vitae;
3. Contacts stating name in full, physical address, telephone numbers and e-mail addresses of the candidate;
4. Certified copies of relevant certificates
5. Names and full contacts of three (3) referees.

Closing date: Applications should reach the undersigned not later than 4.00 pm on Thursday, 14th March 2019.

Contacts
Managing Director,
Tanzania Agricultural Development Bank,
4th Floor Acacia Estates Building, Plot 84 Kinondoni Road,
P.O. Box 63372,
14109 DAR ES SALAAM.
Email: info@tadb.co.tz
For further information, please visit the Bank’s website:
Website: www.tadb.co.tz