Responsibilities:

• Enabling KA sales team to reach their monthly target through planned activation, events & Trade activities from marketing and sales departments
• Prepare yearly activities (activation/ Sales activities and events) calendar and ensure execution is activated on timely and as planned while reaching the given target
• Engaging, train and enable BTL agencies, KA team and outlet staff to work together to ensure smooth and correct execution is conducted in trade so as to achieve given target
• Monitoring, reconcile and report Trade activities budget while ensuring there is 30% ROI on every penny spent
• Provide weekly analytical sales reports of the activated brands and provide suggestion on what to be done to overcome faced challenges
• Ensure increase of visibility of the right materials by distributing to the right outlet that will lead to increase of volume and ROI
• Audit the market in KA on visibility, availability of SBL & Diageo products, usage of coolers and stock movement and suggest where gap has been identified with agreed action plan and deadline to overcome the challenge