Digital Marketing Officer

Reliance Group Limited has been a trusted name in trade across Tanzania since 2009, operating divisions in Agriculture, Logistics, Heavy Equipment, and Mobility. We are expanding our Marketing team and looking for a dynamic Digital Marketing Officer based at our head office in Tegeta Nyaishozi, Wazo Industrial Area, Dar es Salaam.

Reports to: Sales Manager

Location: Head Office, Dar es Salaam (with occasional travel to branches and event sites)

Contract Type: To be negotiated

Key Responsibilities

1. Planning, Budgets & Approvals

• Prepare campaign briefs and budgets for approval via Odoo before any campaign, post, or event spending commences.
• Help formulate the annual marketing plan and budget.

2. Brand & Communications

• Ensure all assets (posts, mailings, posters, videos, print materials) strictly comply with Reliance Group Brand Guidelines prior to approval.
• Maintain media contact lists and manage communications (strictly requiring Managing Director approval).

3. Social Media & Content Creation

• Draft monthly content calendars and publish approved posts directly to company channels via Odoo.
• Monitor comments and direct messages every working day, converting sales queries into actionable leads for the sales teams.
• Capture high-quality photography and videography using company equipment across events, branches, and client deliveries; edit media to a professional standard.

4. Paid Advertising & Online Presence

• Plan and execute targeted paid ad campaigns across Google, YouTube, TikTok, and Meta within authorized budgets.
• Oversee the WhatsApp Business channel and maintain the company website’s content.

5. Events & Cross-Functional Collaboration

• Set up corporate events in Odoo, handle onsite visitor registration, and funnel event leads directly to the respective branch sales teams.
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• Collaborate closely with the Sales Manager and regional sales teams on promotions, dealer marketing, product launches, and sales training initiatives.

6. Leads & Reporting

• Review and assign incoming marketing leads daily to the appropriate branch sales teams.
• Provide monthly performance reports to the Managing Director and quarterly ROI reports.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, or a related field (Master’s degree is a plus).
• Experience: Minimum of 3 years of hands-on experience in digital marketing or corporate marketing, successfully planning and executing multi-channel campaigns (social media, email, paid advertising).
• Media Production: Proven, practical ability with a camera (photography and video production/editing to a publishable standard).
• Technical Skills: Proficiency in Google, YouTube, TikTok, and Meta paid advertising, Google Analytics, Canva, and video editing software.
• Languages: Fluent in both English and Swahili.
• Mobility: Willingness to travel to branches and event sites as required.
• Preferred Extras:
• Familiarity with Odoo Marketing and CRM modules (comprehensive training will be provided).
• Professional membership (Tanzania Marketing Science Association or CIM) or certifications (Google Ads, Meta, HubSpot).

How to Apply

TAP / CLICK HERE TO APPLY (https://reliancegroup.odoo.com/jobs/digital-marketing-officer-75) and attach your updated CV.

Note: Shortlisted candidates must be prepared to present a portfolio of their original photo and video work during the interview process.

Deadline: 19th November 2026