Digital Marketing Specialist

ALAF Limited / Safal Group is seeking a dynamic and experienced Digital Marketing Specialist to join their team. This role is responsible for developing, implementing, and continuously improving digital marketing strategies aligned with the overall Marketing and Communications strategy and organizational objectives.

Key Responsibilities:

• Plan and execute integrated digital marketing campaigns across multiple channels, including email marketing, SEO, paid search, PPC, social media, and other relevant digital platforms.
• Manage and continuously enhance the company website, focusing on content quality, user experience, traffic generation, search visibility, lead generation, and conversion.
• Manage and strengthen the company’s social media presence, ensuring consistent brand positioning, audience engagement, and effective communication across platforms.
• Manage and optimize the company’s e-commerce platform, implementing initiatives to increase online traffic, customer engagement, lead conversion, and revenue.
• Monitor and analyse digital marketing performance using relevant analytics and performance metrics, providing regular reports, insights, and recommendations for improvement.
• Collaborate with the Marketing and Communications team to develop high-quality digital content optimized for online platforms and consistent with the company’s brand guidelines and tone of voice.
• Identify, evaluate, and recommend emerging digital technologies, platforms, tools, and marketing trends to continuously improve the company’s digital marketing capabilities.
• Coordinate with external agencies, digital partners, and service providers where required to enhance the company’s online presence and execution of digital initiatives.
• Support lead generation, qualification, nurturing, and conversion through targeted digital campaigns in collaboration with Marketing and Sales teams.
• Ensure accurate and timely digital marketing, sales, campaign, and performance reporting, maintaining relevant data and information required for Marketing and Sales decision-making.
• Ensure all digital marketing activities comply with company policies, brand standards, data protection requirements, and approved marketing guidelines.
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Qualifications and Requirements:

Education:

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.

Professional Experience:

• Minimum of 3 years’ relevant experience in digital marketing, including developing and implementing digital marketing strategies and campaigns.
• At least 3 years of hands-on experience with SEO/SEM, Google Analytics or equivalent analytics tools, and CRM platforms.

Technical Skills and Competencies:

• Strong knowledge of major digital marketing channels, including: Social Media Marketing, Email Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click Advertising (PPC), Content Marketing, E-commerce.
• Demonstrated experience using online marketing tools, platforms, and digital marketing best practices.
• Practical understanding of website management, web design principles, user experience, and conversion optimization.
• Experience monitoring digital campaigns, interpreting analytics, preparing performance reports, and recommending improvements based on data.
• Experience with lead generation, lead nurturing, and conversion-focused digital campaigns is an added advantage.

Job Details:

• Category: Digital Marketing
• Work Level: Mid-Level
• Employment Type: Contract
• Salary: Market Related
• Location: Dar es Salaam
• Reference Number: ALAF10112026/1
• Employment Equity (EE) Position: No

How to Apply:

Interested and qualified candidates should submit their applications through the official ALAF Limited / Safal Group recruitment portal.

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