Lubricants B2C Manager

INDUSTRY: OIL AND GAS

HR World Limited, on behalf of our client, we are seeking to recruit a Lubricants B2C Manager responsible for maximizing business value from lubricants sales across all B2C channels, leading the sales team, and delivering market share, volume, and profitability growth in Tanzania.

RESPONSIBILITIES:

Achieve sales targets on volume, margin, through effective sales force management and execution.
Recruit new customers and retain existing B2C lubricant clients in accordance with company procedures.
Develop and implement operational plans for B2C lubricants to drive growth across retail and all B2C channels.
Analyze market trends, competitor activity, and opportunities jointly with the Tanzania Marketer.
Coordinate B2C lubricants initiatives with Supply Chain, Marketing, and Retail to unlock cross-channel value.
Lead, coach, motivate, and develop the B2C sales team to meet current and future business needs.
Embed practices in all customer value proposition activities and interactions.
Control credit, rebates, discounts, and pricing within approved boundaries.
Implement marketing, sales development, and technical programs to enhance customer value and brand presence.
Drive the consistent use of sales tools within the team.
Participate in the development and execution of B2C market strategies and tactical growth.
Ensure consistent implementation of B2C customer value propositions and strategic alignment across all channels.
Coordinate business plans, initiatives, and pricing strategies across internal departments to ensure coherence and prevent conflict.

QUALIFICATIONS:

Bachelor’s Degree in Sales & Marketing or related field.
Minimum of 5+ years of proven experience in B2C commercial roles including Marketing, Sales, and Channel Management.
Demonstrated experience in leading and developing high-performing sales teams.
Strong relationship management, stakeholder engagement, and customer-centric skills.
Fluent in English (spoken & written).
Strong selling, negotiation, coaching, and people-development capability.
Ability to deliver results under pressure and work collaboratively across functions.
Knowledge of channel management, pricing, lubricants products, and supply chain coordination.

Interested candidates may send their CVs to career@hrworld.co.tz before 19th December 2025

Only successful candidates will be contacted.