Marketing Manager

INDUSTRY: FMCG

HR World Limited, on behalf of our client, we are seeking to recruit a Marketing Manager to lead our client’s brand, marketing, and customer experience strategy to drive growth, loyalty, and digital transformation.

RESPONSIBILITIES:

• Working with the Executive Team, provide marketing inputs to the Company Business Plan to facilitate business growth.
• Develop and execute integrated marketing strategies aligned with business goals.
• Oversee brand positioning, campaign development, and product marketing.
• Analyse customer segmentation and behaviour to inform marketing and service strategies.
• Provide actionable insights to leadership for product, service, and experience improvements.
• Monitor and report on KPIs including brand equity, digital engagement, retention, and advocacy.
• Work closely with product specialists to drive business development and new product initiatives.
• Lead the planning, creation and production of communications strategies and executions to ensure market success for new products, new business activities and programs.
• Develop annual brand marketing plans and liaise with the Business Unit Head and Group Head of Marketing and Product Portfolio for approvals.
• Provide input into the development of new brands and the review of existing ones.
• Manage brand alignment across varied territories, harmonize and integrate regional synergies through consumer and trade promotion initiatives.
• Manage day-to-day activity with PR, press and marketing communications agencies.
• Accountable for monitoring and managing marketing expenditure.
• Responsible for developing and managing the annual marketing budget.

QUALIFICATIONS:

• Bachelor’s degree in Public Relations, Marketing and Communications.
• Master’s in Marketing, CIM qualifications is an added advantage.
• Minimum of 10 years of general experience and 4 years of working experience as a Marketing Manager.
• Working knowledge of and exposure to customer experience design and execution.
• Strategic marketing and brand management expertise.
• Digital fluency and data-driven decision-making skills.
• Customer-centric mindset and innovation orientation.

Interested candidates may send their CVs to career@hrworld.co.tz before 10th February 2026. Only successful candidates will be contacted.