Partnership & Experiential Marketing Specialist at Mixx

Mixx is hiring a talented Partnership & Experiential Marketing Specialist to join our dynamic team in Dar Es Salaam.

About Mixx by Yas

Joining Mixx by Yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility and impact. Our young, passionate and ambitious teams are shaping the financial services of tomorrow every day.

Core Responsibilities

• Develop and execute sponsorship strategies aligned with brand and commercial objectives.
• Evaluate sponsorship opportunities, prepare business cases, negotiate agreements, and manage sponsorship contracts.
• Maintain sponsorship records and ensure compliance with contractual obligations and entitlements.
• Build strong partner relationships and coordinate partnership reviews, renewals, and performance evaluations.
• Plan and execute sponsorship activations across digital, retail, agent, merchant, and customer channels.
• Coordinate internal teams and external stakeholders to ensure successful delivery of sponsorship and partnership initiatives.
• Lead the planning and execution of corporate events, product launches, exhibitions, roadshows, and stakeholder engagements.
• Manage event logistics, suppliers, branding, permits, budgets, and operational requirements.
• Oversee sponsorship, partnership, and event budgets while ensuring compliance with procurement and governance requirements.
• Monitor performance, measure return on investment, and prepare post-event and sponsorship evaluation reports.
• Serve as the key liaison for stakeholders, support executive engagements, and perform additional duties assigned by the Brand & Communication Manager.
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Core Competencies

• Strong commercial acumen with the ability to evaluate sponsorship value and negotiate favourable commercial agreements.
• Proven experience managing budgets, forecasting, and measuring return on investment.
• Excellent project management and event execution capabilities.
• Strong negotiation, relationship management, and stakeholder engagement skills.
• Operational excellence with the ability to manage multiple concurrent events and activations.
• Deep understanding of integrated marketing communications (ATL, BTL AND PR,).
• Strong understanding of Tanzanian sponsorship, events, and regulatory environments.
• Excellent writing, briefing, presentation, and communication skills in English and Swahili.
• Analytical mindset with the ability to translate event and activation performance into actionable business insights.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Event Management, Public Relations, or a related field.
• Minimum of 3 to 5 years' experience in sponsorship management, partnership marketing, brand activations, corporate events, or experiential marketing.

Commitment to Diversity and Inclusion

At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive and stimulating professional environment for everyone.

If this description corresponds to you, grow with us by applying before September 14, 2026.